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2012 Second 500 Guide

Quick Overview

The Second 500 Guide—Hard-to-Find Data on 500 
Up-and-Coming E-Commerce Companies

The 352-page 2012 print edition of the Second 500 Guide is a powerful tool that thousands of serious business-to-consumer e-commerce professionals use to gather performance, financial and operational data on their competitors, as well as uncover little-known, but relevant, details that give them an edge in their individual markets. You won’t find another research publication like this anywhere—sign up for the latest data via a subscription to, order your copy or download it to your computer today so you can be armed with the data you need to maintain a competitive edge.

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2012 Second 500 Guide

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  • 2012 Second 500 Guide
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Product Description

Newly updated and expanded, this year’s edition includes:

  • Comprehensive overview story analyzing what’s driving growth among the future leaders in online retailing

  • Never-before-published data on the number of Second 500 retailers with a mobile commerce program, including key details on traffic and sales

  • All-new search engine marketing metrics, such as the percentage of traffic each Second 500 retailer received from paid and natural search

  • New, in-depth coverage of the Second 500 merchants’ social marketing channels and social media strategies and results, including each merchant’s percentage of traffic and sales from social networks

  • The latest key operating metrics, such as each merchant’s annual web sales, conversion rates and average tickets

  • Key contact information for more than 1,100 key decision-makers at Second 500 retail organizations

  • Detailed overview story analyzing who’s leading—and who’s not—among Second 500 web-only merchants, chain retailers, catalog/call center companies and consumer brand manufacturers

  • Case studies that break down the business strategies of the fastest-growing niche merchants in online retailing

  • Detailed analysis of the top technology vendors use by Second 500 merchants in about two dozen categories

Also in the 2012 Second 500 Guide:

  • Web sales from 2011, 2010 and 2009

  • Shopper demographics

  • Web site features and functions

  • Customer service features and functions

  • Promotional programs offered

  • Monthly web traffic and unique visitors

  • Vendors used in 22 solution areas

  • Payment types accepted, including cards and alternative methods

  • Number of affiliate marketing relationships

  • Web site load speed rating

  • Online availability rating

  • Online performance consistency

  • Name of corporate parent

  • Number of SKUs on the site

  • Merchandising category

  • All URLs used

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