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2012 Top 300 Latin America eGuide (Spanish Cover)

Quick Overview

Internet Retailer, the world’s largest publisher of e-commerce news, research and events, announced publication of the all-new 2012 Top 300 Latin America, a 368-page digital-only eGuide packed profiles and statistics, ranked on 2011 web sales, of 300 of Latin America's largest retailers. Also included is key contact information, including address and phone number of the executive in charge of e-commerce at each Top 300 Latin American organization.


Please note that this Digital Edition (eGuide) is not the Online Database, where you can manipulate the data, this is the same as the printed guide, but in a Digital Version similar to an eBook.

Digital Edition URL
www.nxtbook.com/nxtbooks/verticalweb/2012_irla300

Delivery of Login & Password:

Internet Retailer will email each subscriber their unique login and password.

Digital Edition (eGuide) Use:

Single User Licences Only, Limited Number of Devices Per Order, No Exceptions. Please note: this is a digital product, no PDF downloads are available or printing of pages like a PDF. You can download to your computer or laptop to use as an offline tool, but may not print and replicate pages.

Availability: In stock

$60.00

2012 Latin America Top 300 (Spanish Digital Edition)

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  • 2012 Latin America Top 300 (Spanish Digital Edition)
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Product Description

This all-new Top 300 Latin America Guide features data and analysis, which includes:



  • Detailed cover story analyzing what’s driving growth in the key e-commerce markets of Argentina, Brazil, Chile, Mexico and elsewhere.

  • Comprehensive feature looking at how U.S. web merchants are learning what works—and what doesn't—in building e-commerce businesses that attract visitors and retain customers.

  • How the Top 300 Latin American retailers stack up when it comes to social media and who's winning—and losing—the battle to build volume on Facebook, Twitter and YouTube.

  • How Top 300 Latin American retailers compare on key customer service metrics, types of payments and web site features and functions.

  • How individual retailers compare on key web site performance metrics, such as response time and site availability.

  • Key contact information for about 600 executives in charge of e-commerce, marketing and technology at the biggest Latin American online retailing organizations.


Also in the Top 300 Latin America:



  • 2011 Internet sales (basis of ranking)

  • Web sales from 2011 and 2010

  • Social networking affiliations

  • List of web site features and functions

  • Customer service features

  • Monthly web traffic and unique visitors

  • Conversion rate

  • Top web management

  • Payment types accepted, including cards and alternative methods

  • Web site speed rating

  • Performance consistency online

  • Average sales ticket on web

  • Name of corporate parent

  • Number of SKUs on the site

  • Merchandising category

  • All URLs utilized

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