Sample Profile

Second 500 Guide


1. Company Snapshot

Detailed write-up of each merchant’s latest web retailing strategy and news.

2. Financial

A multi-year history of each retailer’s annual web sales and latest growth rate.

3. Operational

The key traffic, ticket and conversion rate statistics that drive e-retail sales.

4. Web Site Performance

Metrics on how efficiently shoppers can open and navigate a site.

5. Management

Headquarters address and contact information of the top e-commerce executive.

6. Paid Search

Tally of each merchant’s monthly search spending.

7. Mobile Commerce

Indicates whether each retailer has a mobile site and/or a mobile app.

8. Social Media

A breakdown of the major social media sites used by each retailer.

9. Web Functions

A breakdown of more than a dozen features and functions that support each retailer’s web store.

10. Payments

A tally of each form of acceptable payments programs used by each web merchant.

11. Suppliers

Vendors used by each merchant in 30 different e-commerce solutions categories.


Growth rate in 2013 U.S. e-commerce sales


How much the Second 500 grew in 2013


Growth rate in 2013 sales for ChalkFly


Growth rate in 2013 sales for Rivet & Sway

Key Features

  • Sales Figures2013 online sales of web merchants ranked 501-1,000

  • Thorough AnalysisComplete financial, operations, performance details on each ranked e-retailer

  • Comprehensive ScopeFeatures citing trends for mid-market retailers

  • Industry Contacts1,270 online retailing executives

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