2015 Edition

Second 500

The Rising Stars of E-Retailing in America

130,500 facts on America's 500 mid-tier e-retailers concerning this web stores.

  • Retailers in North America ranked 501-1,000 based on 2014 online sales
  • Online database version lets you mine 261 data elements per ranked e-retailer
  • 1,350 e-commerce executives’ corporate contact information
2015 Second 500 Devices
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Discover the Future Movers & Shakers of E-Commerce

Glean valuable best practices from e-retailing's minor leagues.

Are you ready to learn about your direct competitors—such as the 50 fastest-growing mid-tier e-retailers who, as a group, grew their combined sales 75.9% to $615 million last year? Then you’ll want to check out the Internet Retailer 2015 Second 500 Guide. This is the only e-commerce publication that ranks North America’s fast-growing mid-tier web merchants (501-1,000) based on their 2014 online sales. Available in a print, digital or customizable online database version, the 2014 Second 500 offers 130,500 facts and figures—with 261 separate measurements of growth, performance and operations of each ranked retailer. In short, if you’re looking for the mid-market dynamos of e-retailing, you’ll find them in the 2015 Second 500 Guide.

2014 Second500 Download 125x150
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From the overview to rankings to sponsored thought leadership, jump to your section.

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What you get

  • 130,500 facts on America's 500 mid-tier e-retailers
  • 261 data elements per retailer in the database format
  • All-new & updated metrics, including each ranked retailer's multi-year financial history, average ticket, conversion rate, web traffic & more
  • A tracking of 30 vendor categories
  • An index of 1,350 e-commerce executives’ corporate contact information
  • A comprehensive overview on why Second 500 web merchants are favoring long-term stability over sales growth

Like its sister publication, the Top 500 Guide®, the Second 500 Guide serves as a barometer of the e-commerce industry’ robustness, gauging, down to the granular level, what really sells in the $305 billion U.S. e-commerce market.

-– Jack Love, Publisher, Internet Retailer
  • WHAT'S INCLUDED
  • COMPANIES

WHAT'S INCLUDED

The Second 500 Guide identifies the future movers and shakers of e-retailing in North America.

This is the only e-commerce resource that ranks America’s fast-growing mid-tier web merchants (501-1,000) based on their 2014 online sales. Available in a print, interactive digital or customizable online database version, the 320-page 2015 Second 500 Guide dishes up 130,500 facts and figures with 261 separate measurements of growth, performance and operations of each ranked retailer.

Metrics & Data Measured

Company profiles include up to 261 metrics in the fully-equipped online database version. Data metrics such as web sales, web traffic, growth rate, conversion rates, average ticket to detailed performance metrics, social metrics and much-much more.

View a sample profile
You'll learn the tech, marketing, and sales info for these top retailers
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Featured Data

Below are the 261 individual data points grouped under major headings for each Second 500 company.

Because each listing includes separate elements under major headings, subscribers can quickly and easily find the key individual data elements they are looking for. For example, under the Operations heading, subscribers can find a Second 500 retailer’s tally of 2014 unique monthly visits, conversion rates and similar metrics. All data elements are organized under the major headings of Financial, Primary Metrics, E-Commerce Distribution Centers, Personnel, Marketplaces, Drop Shipping, International, Suppliers, Vendors, Marketing, Mobile Commerce, Customer Service, Features & Functions, Payment Systems, Performance, Shopper Profile, Social Media, Promotions, Web Site Summary.

  • Financial
  • 2014 Web Sales
  • 2013 Web Sales
  • 2012 Web Sales
  • 2011 Web Sales
  • 2010 Web Sales
  • 2009 Web Sales
  • 2014 Growth
  • 5 year CAGR
  • Primary Metrics
  • 2014 Monthly Visits
  • 2014 Monthly Unique Visitors
  • Average Ticket
  • Conversion Rate
  • Total SKUs on Web
  • Merchandise Return Rate
  • States Where Sales Tax is Collected
  • Average Time Per Visit
  • Personnel
  • Full-Time E-Commerce Employees 2014
  • Full-Time E-Commerce Employees 2013
  • Full-time Fulfillment Center Employees
  • Marketplaces
  • Percent E-Commerce Sales from Marketplace 2014
  • Percent E-Commerce Sales from Marketplace 2013
  • Percent from Amazon
  • Percent from eBay
  • Amazon
  • Become.com
  • Bing
  • Buzzillions.com
  • eBay
  • FindGift.com
  • Google Shopping
  • Nextag
  • PriceGrabber.com Inc.
  • Pronto Inc.
  • Shop.com
  • Shopping.com
  • ShopWiki.com
  • Shopzilla Inc.
  • Sortprice.com
  • WinBuyer Ltd.
  • Yahoo Shopping
  • International
  • % of 2014 online sales from shoppers outside U.S.
  • % of 2013 online sales from shoppers outside U.S.
  • Argentina
  • Australia
  • Austria
  • Bahrain
  • Belgium
  • Brazil
  • Canada
  • China
  • Colombia
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Kuwait
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Oman
  • Pakistan
  • Peru
  • Poland
  • Portugal
  • Qatar
  • Russia
  • Saudi Arabia
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom
  • E-Commerce Distribution Centers
  • Number of E-Commerce Distribution Centers
  • States Where Centers are Located
  • Average Square Footage
  • Total Number of Products Stocked
  • Drop Shipping
  • Percent of Sales 2014
  • Percent of sales 2013
  • Percent of Total Product Inventory
  • Suppliers
  • Number of Suppliers
  • Number of Manufacturers
  • Number of Wholesalers/Distributors
  • Vendors
  • Affiliate Marketing
  • Comparison Engine Feeds
  • Content Delivery
  • Content Management
  • CRM
  • Customer Reviews and Forums
  • Bazaarvoice PowerReviews asterisk
  • Bazaarvoice PowerReviews footnote
  • Customer Service Software
  • E-Commerce Platform
  • E-Mail Marketing
  • Fulfillment
  • International Services
  • Live Chat/Click-To-Call
  • Marketplace Management
  • Mobile Commerce
  • Online Advertising
  • Order Management
  • Payment Security
  • Payment Systems
  • Personalization
  • Rich Media
  • Search Engine Marketing
  • Security Certification
  • Shipping Carrier
  • Site Design
  • Site Search
  • Social Media Marketing
  • Web Analytics
  • Web Hosting
  • Web Performance Monitoring
  • Web Site Testing/Optimization
  • Marketing
  • Search Engine Shoppers 2014
  • Search Engine Shoppers 2013
  • New Shoppers 2014
  • New Shoppers 2013
  • Return Shoppers 2014
  • Return Shoppers 2013
  • Monthly Paid Search Spending 2014
  • Monthly Paid Search Spending 2013
  • Number of Affiliates
  • Mobile Commerce
  • Mobile-Optimized Site
  • Mobile Apps
  • Customer Service
  • Return window: days
  • Account Status / History
  • Buy Online / Pickup In-Store
  • Click to Call / Click to Talk
  • Currency Converter
  • Customer Center Hours
  • Customer Service Call Support
  • E-gift Certificate
  • E-mail
  • Estimated Delivery Date
  • Express Checkout
  • Free Return Shipping
  • Free Shipping
  • In-store Returns
  • Live Chat
  • Multiple Languages
  • Overnight Shipping
  • Order Confirmation
  • Order Status
  • Outlet Centers
  • Pre-Paid Labels
  • Return Policy
  • Promotions
  • Gift With Purchase
  • Internet Only Sales/Promotions
  • Limited Hour Specials
  • Sweepstakes/Contest
  • Web Site Summary
  • URL
  • Year Launched
  • Parent Company
  • Primary Owner/Shareholder
  • Features & Functions
  • Alternate Views
  • Affiliate Program
  • Catalog Quick Order
  • Color Change
  • Coupons / Rebates
  • Customer Ratings/Reviews
  • Dealer Locator
  • Directions and Maps
  • Enlarged Product View
  • Frequent Buyer Program
  • Frequently Asked Questions
  • Gift Center
  • Gift Message
  • Gift Wrap
  • Guided Navigation
  • Interactive Catalog
  • Mouse Over
  • Online Circular
  • Online Gift Certificates
  • Outlet Center
  • Personalization (replaces Site personalization)
  • Pre-Orders
  • Product Comparisons
  • Product Customization
  • Product Ratings
  • Product Slidebars
  • Product Recommendations
  • Real-Time Inventory
  • Registry
  • Site Map
  • Site Personalization
  • Store Locator
  • Store Return
  • Store Pick-up
  • Syndicated Content
  • Top Sellers
  • Video
  • What's New
  • Wish List
  • Zoom
  • Payment Systems
  • Amazon Checkout
  • American Express
  • Bill Me Later
  • Deferred Payment
  • Discover
  • eBillme
  • eLayaway
  • Electronic Check
  • Google Wallet
  • MasterCard
  • PayPal
  • PayPal Express Checkout
  • Private Label Credit Card
  • Stored Value Cards
  • Visa
  • Performance
  • Response Time (seconds)
  • Site Availability
  • Consistency
  • Shopper Profile
  • Age 24 or less
  • Age 25 to 34
  • Age 35 to 44
  • Age 45 to 54
  • Age 55 tp 64
  • Age 65 and up
  • Annual Household Income $30,000 or less
  • Annual Household Income $30,001 to $60,000
  • Annual Household Income $60,001 to $100,000
  • Annual Household Income More Than $100,000
  • Female
  • Male
  • Social Media
  • +1 Button
  • Like Button
  • Pin It Button
  • Tweet it Button
  • Blog
  • E-mail a Friend
  • Facebook
  • No. of Likes
  • Twitter
  • No. of Twitter followers
  • You Tube
  • No. of views
  • Pinterest
  • No. of Pinterest followers
  • Google+
  • No. of +1s
  • Instagram
  • No. of Instagram followers

Companies

Meet the leaders of their respective pack.

Here are the companies that made our rankings for the 2015 Second 500 Guide: e-retailers ranked 501-1,000 by annual sales. They are listed in alphabetical order.

1000Bulbs.com
2nd Wind Exercise Equipment
33-Off.com
39DollarGlasses.com
3balls.com Inc.
3tailer
4Wheel Drive Hardware
800Razors.com
80sTees.com Inc.
A1 Pool Parts
Abacus 247 LLC
Abe's of Maine
Academy Sports + Outdoors
Accessory Geeks
Ace Hardware Corp.
ACityDiscount.com
Action Village Inc.
Active Ride Shop
Adiamor
AirFiltersNow.com
Airgun Depot
AirSplat.com
Albee Baby
Alligator Diesel Performance LLC
Allurez
Al's Sporting Goods Inc.
American Meadows Inc.
American Stationery Co. Inc.
Andrew Christian
Angara Inc.
Anna's Linens
ANS Extreme Performance
Appliance Zone
AppliancePartsPros.com Inc.
Ashley Stewart
Auntie's Beads Inc.
Aus-Tex Appliance LLC
AutoAccessoriesGarage.com
Autohaus Arizona Inc.
Autoplicity.com
AVEYOU Beauty Boutique
BabyEarth
BabyHaven.com
Backyard Pool Superstore
Bag Borrow or Steal Inc.
Bambeco.com
BareBones WorkWear
Barefoot Tess LLC
Baseball Rampage
Batteries Plus LLC
Batteries.com Inc.
BatteryJunction.com
Baudville Inc.
BCBG Max Azria
Beadaholique Inc.
Beau-Coup Favors Inc.
BedBathStore.com LLC
BedroomFurnitureDiscounts.com
Bella Luna Toys
Beretta U.S.A. Corp.
Best Kiteboarding LLC
Betabrand
Beyond Stores
BHCosmetics Inc.
Big Dot of Happiness LLC
BikesDirect.com
BikeSomeWhere.com
Billiards.com
Birthday Direct Inc.
Black Forest Decor LLC
Blacklight.com
Blair Candy Co. Inc.
BlendTec
Blinds and Wallpaper Wholesaler
Blinds Chalet
BloomNation Inc.
BlueBath.com
BlueCotton
Bluemercury Inc.
Bob's Watches
BootBay.com
Boston Green Goods Inc.
Bourbon & Boots Inc.
BoutiquetoYou.com
Brian Gavin Diamonds
BrickHouseSecurity.com
BucketFeet Inc.
Build-A-Bear Workshop Inc.
BuildASign.com
BulbAmerica.com
Bulbs.com
BulkReefSupply.com
Burlington Coat Factory
Burton
Burt's Bees Inc.
Buy Happier LLC
BuyDBest
C.C. Filson Co.
CableOrganizer.com Inc.
CablesAndKits.com
CablesForLess LLC
Cali Bamboo
Calvin Klein Inc.
Campmor
CampSaver.com
CanadaDrugs.com LP
Candy.com
CandyWarehouse.com Inc.
Capitol Lighting
Captain Dave Inc.
CarandTruckRemotes.com
CardsDirect LLC
Carol's Daughter
Carrot Ink LLC
Case-Mate.com
Central Vacuum Stores
Century Novelty Co. Inc.
Chalkfly
Champions On Display
ChiefSupply.com
Children's Wear Digest Inc.
Chocoley LLC
Christmas Central
Church Hill Classics
City Sports
Claire's Stores Inc.
Clean Freak LLC
Clickstop Inc.
ClicktoShop LLC
CloseoutLinen.com
CoffeeForLess.com
Coins For Anything Inc.
Coleman Furniture
Company Folders Inc.
Competition Accessories
Conns.com
Convenient Gadgets & Gifts LLC
Cookies by Design Inc.
CookiesKids.com
Coolibar Inc.
CosmeticMall.com
Costume Craze LLC
Costumes4Less.com
Creative Technology Ltd.
Crestline Specialties Inc.
CrownAwards.com
Crucial Vacuum
CTA Inc.
CuffLinks.com
Cuisinart
Cyberweld
DA Stores
DailyLook.com
David's Cookies
Dazadi Inc.
DealYard.com
DefySupply.com
Del City
Design Toscano
DesignByHumans.com Inc.
Designer Plumbing Outlet
DezignWithaZ.com
Diamond Candles
Diet Direct Inc.
Discount Electronics
Discount Two-Way Radio

DiscountCoffee.com
DNA 11 Inc.
dogIDs.com
Dollar General Corp.
Dollar Shave Club
Dolls Kill
Draper's & Damon's
Dungarees.net
eComfort Holdings Inc.
eDimensional Inc.
Edwin Watts Golf Shops LLC
Emilie M. Accessories LLC
Entertainment Earth Inc.
Envelopes.com
Ergo In Demand Inc.
eSpecial Needs LLC
eSportsOnline.com
Everything Kitchens LLC
Everything2go.com LLC
eVitamins.com
Express Design Group Inc.
FactoryEStores.com
Fairytale Brownies
Fanzz Sports Apparel
Farwest Sports Inc.
Fashionphile
FashionPlaytes Inc.
Fifthroom.com
FindTape.com LLC
Fire Mountain Gems and Beads
FireFold
firstSTREET
FlirtCatalog.com
Floors To Your Home
FlowerShop.com
FoodServiceWarehouse.com LLC
Footwear Etc.
FramesDirect.com
Francesca's
FrenchToast.com
Full Source LLC
Fusion Beads Inc.
FYE.com
Gaffos.com
Galls LLC
GardenFun LLC
Gearhead.com LLC
GearUp2Go.com
Goedekers.com
Goja LLC
Golda's Kitchen Inc.
Golfballs.com Inc.
GolfClubs.com
Good360
Go-Parts.com
Gotham City Online
GourmetGiftBaskets.com
Greats
Gulf Coast Pet Supplies
Gump's Inc.
HamGo Corp.
Hancock Fabrics Inc.
Harlequin Enterprises Ltd.
Harriet Carter Gifts Inc.
Headsets.com Inc.
Healthy Directions LLC
Helmet City Inc.
Helzberg Diamonds
Herbspro.com
Hermes International
HiDef Lifestyle Inc.
Hillflint Inc.
HipsandCurves.com
Historical Emporium Inc.
Hobby Express
HobbyTron.com
HockeyShot.com
Home And Patio Décor Center
Home Box Office Inc.
Home Brew Ohio
HomeCenter.com
HomeWetBar.com
Honest Office Inc.
Hourglass Angel LLC
House of Antique Hardware Inc.
Humble Abode Inc.
Ibex Outdoor Clothing LLC
iBuyOfficeSupply.com
Igigi Inc.
iGourmet LLC
InkSell.com
Inmod
Invitation Consultants
Island Co.
ItsHot.com
Jack's Small Engine & Generator Service LLC
JanDrugs Ltd.
JayBird LLC
Jelly Belly Candy Co.
Jewelry Warehouse Inc.
JGear Inc.
Jimmy Beans Wool LLC
JMX International
Joyus
JuicedHybrid.com
Junonia
JustStrings.com
KatydidCollection.com
Kenneth Cole Productions Inc.
Kidrobot Inc.
KidSafe Inc.
Kingdom Inc.
Kirkland's Inc.
KitchenSource.com
Koffler Sales Co.
KontrolFreek LLC
LawnMowerPros.com
Layla Grayce
La-Z-Boy Inc.
Lethal Performance Inc.
Levolor
Lifted Research Group Inc.
Lilly Pulitzer
Limoges Jewelry
Lolly Wolly Doodle Inc.
LovelySkin.com
Lovesac Furniture Co.
Lukie Games Inc.
Lulu Press Inc.
Mack's Prairie Wings Inc.
Magnets.com
MagnetStreet
Maidenform Brands Inc.
Massey's Professional Outfitters
MaxFurniture.com
Michael Stars Inc.
Minimus LLC
Ministry of Supply
MiniSuit Inc.
MMA Warehouse LLC
Modell's Online Inc.
Modern Line Furniture
MoMa
Mountains Plus Outdoor Gear
Muttropolis
My Natural Market LLC
MyJewelryBox.com
Natural Wellbeing Distribution Inc.
Negri Electronics
No Limit Motorsport
Northern Marine Electronics
NorthShore Care Supply
Novica.com
Nutricity LLC
Ohio Power Tool
Okabashi Brands Inc.
One Click Ventures LLC
Oneida Ltd.
Online Commerce Group
OnlineSports.com
Oompa.com
Optimum Energy Products Ltd.
OrangeOnions.com
OrganicBouquet.com
Orion Telescopes & Binoculars
Ouidad Products LLC
OutdoorSpeakerDepot.com
overstockArt.com
OverstockDeals LLC

Ozone Billiards Inc.
Palm Beach Jewelry
Pampered Passions Fine Lingerie
Paper Mart
Paper Source
PaperStyle.com Inc.
Paragon Sporting Goods Co. LLC
Parentgiving Inc.
Patio Pacific Inc.
PatioShoppers.com
PaylessRugs.com
Peepers Reading Glasses
Pegasus Auto Racing Supplies Inc.
Pegasus Lighting
Pens N More
Performance Truck Products
PetEdge Inc.
Pharmaca Integrative Pharmacy
Phastek Performance LLC
Planet Blue
Plated.com
Poppin.com
Posh Mommy Inc.
Positive Promotions Inc.
PrintGlobe Inc.
PriveCo Inc.
Probus OneTouch Inc.
PupLife.com
PureModern LLC
Queensboro.com
Quiksilver Inc.
R.G. Barry Corp.
Ranger Up
Raven Rock Workwear Inc.
Rawlings Gear
Recyclingbin.com
RepairClinic.com Inc.
Ritz & Wolf Camera & Image
Rivet & Sway
Rock/Creek
Roots Canada Ltd.
RoughCountry.com
RoyalDiscount.com
Ryonet Corp.
S4 Ventures Inc.
Scentiments.com
Scientifics Direct Inc.
ScotteVest Inc.
SeeJaneWork.com
Sewell Direct
Shiekh Shoes
Shock Warehouse Inc.
ShoeZoo.com LLC
Shop PBS
Shop4tech.com
Shopko Stores Operating Co. LLC
ShopTV
SimplyGlobo Inc.
SimplySoles.com
SkinCareRX
Slobproof
SneakerHead.com
Sole Society
SolidSignal.com
SolidSurface.com
Soul Flower
Sourcebooks Inc.
South Moon Under
Southern Fulfillment Services LLC
Speedo USA
Spencer Gifts LLC
SportBikeTrackGear.com
SportsKids LLC
SportsMemorabilia.com LLC
SportsWorldChicago.com
Standard Tools and Equipment Co.
Steals.com
Steelcase Inc.
Stockn'Go LLC
Stony Creek Brands
StrataShops LLC
StrawberryNet.com
StreetModa.com
Sturbridge Yankee Workshop
Styles Logistics Inc.
Summit Sports
SunFrog Shirts
Sustainable Supply LLC
Swell Inc.
Tea Collection
Ten Thousand Villages
The Betty Mills Co.
The Bowl Co.
The Candyland Store
The Coleman Co. Inc.
The Eastwood Co.
The Elegant Office Inc.
The Garden Gates
The New York Times Store
The Original Honey Baked Ham Co. of Georgia Inc.
The Procter & Gamble Co.
The Red Dress Boutique
The RTA Store Inc.
The Taunton Press Inc.
The Tie Bar
The Tile Shop
The University Co-op
TheNerds.net
TicketPrinting.com
TikiMaster.com
Tipsy Elves LLC
ToolBarn.com Inc.
Toolfetch.com LLC
Tools Plus
Total Hockey Inc.
Trainz.com Inc.
Travers Tool Co. Inc.
Trinity Road LLC
TrollandToad.com
True Religion Brand Jeans
True Value Co.
TrunkClub.com
Tupperware Brands Corp.
U.S. Patriot
U.S. Toy Co. Inc.
UGallery
Ulla Popken
UncommonGoods LLC
Uplanders Warehouse
US Markerboard
USCutter Inc.
USImprints LLC
UsTrendy
UtahSkis.com
ValuePetSupplies.com
Vat19.com
Velotech Inc.
Vertana Group LLC
VetDepot
VictoryStore.com
Vinfolio.com
VivaTerra.com
Vivre
Von Maur Inc.
VXB.com Ball Bearings
W.E. Aubuchon Co. Inc.
Web Commerce Partners Inc.
WebEyeCare Inc.
WhatSheBuys
Whiteflash
Wholesale Marine
Wine Country Gift Baskets
Wireless Emporium Inc.
Wisteria
Working Persons Enterprises Inc.
World Jewels
World Traveler
World Wrestling Entertainment Inc.
XO Group Inc.
Yarn.com
Yoogi's Closet
Your Electronic Warehouse
Zabar's Co. Inc.
Zephyr Sports
Ziamond Inc.

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