Outmaneuvering and Outgrowing the Top 500
The small and mid-size retailers of the 2016 Second 500 outperform their larger rivals.
Second 500 web merchants—whose 2015 web sales fell between $1.7 million-$28.3 million—are proving that small can indeed be mighty. As a group, they grew their online sales last year by 14.9% to $6.99 billion, far ahead of their much larger Top 500 competitors, who grew at 13.5%. But the stakes are higher than ever, with Amazon now owning roughly a third of the U.S. e-retail market, forcing retailers and brands to rethink their strategies to succeed online. The fruits of their efforts are chronicled in the 6th edition of the Second 500 Guide, which, for the first time, ranks each web merchant by an Internet Retailer Performance Score that takes 10 metrics into account in addition to providing rankings of all 500 with 2015 web sales as the basis.
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