But losses mount for the home furnishings e-retailer that went public in October.
If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
The discount retailer reports a 69% increase in mobile conversion and a 44% year-over-year jump in mobile traffic.
Sponsored by 2013 Social Media 300
Published in November 2013.
Data and Analysis for Designing Profitable Retail Sites—2014 Edition
In the four years since this research publication was last issued, the trends constituting "best practices" for web site design and usability have changed radically. Back in 2010, retailers were encouraged to make their desktop sites as visually alluring, navigable and profitable as possible when it came to the business of selling online. Fast forward to today, when it's clear that the digital wizardry responsible for enticing shoppers to a retailer's site needs to unhitch itself from a desktop-only provenance and extend to mobile devices as well. Instead of making separate designs for the various digital touch points, however, the trend is to adopt responsive web design, or designing a single web or e-commerce site that adjusts to the size of the screen (be it on a laptop, smartphone, desktop PC or tablet) a viewer happens to be using.
This isn't the only trend or new element that the 409-page, digital-only edition of our 2014 Guide to E-Commerce Site Design & Usability examines in detail. Readers will discover:
• better inroads into web analytics with usability testing to evaluate a new product, site design, service, feature or function;
• detailed critiques by six prominent design firms of two Top 500 and Second 500 e-retailers in each of 14 product categories; and
• critiques of the design, features and functions of nearly 50 of the biggest m-commerce sites in Internet Retailer's 2014 Mobile 500 Guide.
Additionally, this new edition of the 2014 Guide to E-Commerce Site Design & Usability charts the specific design elements of the Top 1000 web merchants and offers detailed profiles, pricing and product information on more than 250 providers of design and usability products and services.
As the technologies and best practices involved in web site design and usability continue to evolve and move e-commerce ever forward into global retailing's center stage, rest assured that our responsiveness will be there to help your business develop its own.
Internet Retailer offers this indispensable research publication in an interactive digital format. The digital version of the 2014 Guide to E-Commerce Site Design & Usability is not simply an e-book or PDF; there are several value-added custom features available with this digital edition. When you purchase the digital publication, you can zoom in and flip through pages with ease. An easily navigable interface allows much faster access to data. For example, the list in the table of contents instantly links users to the pages containing each solution category, and every URL listed in each vendor's listing is hyperlinked to that vendor's web site, making it easy to move from the profile and data reported on a particular company to the site itself. A keyword search function allows digital subscribers to find all references to a certain word or phrase, enabling users, for example, to search all web sites that use a certain e-commerce solution provider.
Digital Edition Use: Single-User Licenses Only, Limited Number of Devices per Order, No Exceptions. Please note: This is a digital product; PDF downloads are not available, nor can you print pages like a PDF. You can download the file to your computer or laptop to use as an offline tool, but may not print and replicate pages.
Buy This Guide
Detailed CritiquesTop 1,000 Leaders across 14 product categories
Spotlight on M-Commerce3 leading design firms critique 50 leading m-commerce sites
Top 1,000 Sites ComparedWeb site features/functions, performance & other design/usability metrics
Key Vendors TalliedProfiles of nearly 270 design solution providers