2014 Edition

Web Design & Usability

Data and Analysis for Designing Profitable Retail Sites

Discover the best retail web design tools, designed to boost traffic, conversion rates and sales.

  • 409-page digital edition only
  • 6 prominent design firms critique 60 leading e-retailers’ sites
  • Mission-critical data, analysis and best practices information
2014 WebDesign Devices
Available in the following formats:
  • Digital Version
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"Must-Have" Design and Usability Data and Analysis

Discover the best retail web design tools designed to boost traffic, conversion rates and sales.

Independent web site experts from six prominent firms critique 60 leading web retailers’ sites as well as 48 top mobile commerce sites on design, usability and other criteria. The features and functions of the Top 1,000 leading e-retailers’ sites across 14 categories are also examined in detail, featuring design consistency measurements and other new metrics. Additionally, the 2014 Guide to E-Commerce Site Design & Usability charts the specific design elements of the Top 1,000 web merchants and offers detailed profiles, pricing and product information on more than 250 providers of design and usability products and services. As the technologies and best practices involved in web site design and usability continue to evolve and move e-commerce ever forward into global retailing's center stage, rest assured that our responsiveness will be there to help your business develop its own.

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View detailed critiques of top retailers' sites.

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What you get

  • 409-page digital edition
  • Critiques of 60 e-retailers’ sites by design and functionality
  • Critiques of 48 m-commerce sites
  • Features and functions measured across 14 categories
  • Client details, pricing and contact info. for 270 solutions providers
  • Comprehensive cover story on responsive web design
  • Feature article on usability testing

As the technologies and best practices involved in web site design and usability continue to evolve and move e-commerce ever forward into global retailing's center stage, rest assured that our responsiveness will be there to help your business develop its own.

-– Jack Love, Publisher & Chairman, Internet Retailer
  • WHAT'S INCLUDED
  • SITES CRITIQUED
  • FAQS

WHAT'S INCLUDED

Readers will discover better inroads into web analytics

The 2014 Guide to E-Commerce Site Design & Usability charts the specific design elements of the Top 1000 web merchants and offers detailed profiles, pricing and product information on more than 250 providers of design and usability products and services.

FAQs
See all critiqued categories
You'll learn the tech, marketing, and sales info for these top retailers
See all companies

Sites Critiqued

See which e-retailers' sites received detailed critiques

From Apparel to Toys/Hobbies, see which Top 1,000 e-retail sites by category are critiqued in the Guide.

Apparel/Accessories Top 1000 Rank
Gap.com 9
VictoriasSecret.com 21
Roots.ca 510
Heels.com 512
 
Automotive Parts/Accessories Top 1000 Rank
AutoPartsWarehouse.com 89
AutoZone.com 129
RealTruck.com 512
4WD.com (4Wheel Drive Hardware) 631
 
Books/Music/Video Top 1000 Rank
BN.com (Barnes & Noble) 27
ChaptersIndigo.ca (Indigo Books & Music) 218
TauntonStore.com 600
FYE.com  612
 
Computers/Electronics Top 1000 Rank
Dell.com 8
BestBuy.com 10
ShopJimmy.com 509
CableOrganizer.com 511
 
Flowers/Gifts Top 1000 Rank
1800Flowers.com 58
VermontTeddyBear.com 280
GourmetGiftBaskets.com 507
123Greetings.com 569
 
Food/Drug Top 1000 Rank
Walgreens.com 36
OmahaSteaks.com 134
HoneyBakedOnline.com (Honey Baked Ham) 524
CookiesByDesign.com 541
 
Hardware/Home Improvement Top 1000 Rank
Lowes.com 44
HomeDepot.com 46
ApplianceZone.com 501
JacksSmallEngines.com 535
 
Health/Beauty Top 1000 Rank
Amway.com 32
Avon.com 42
LovelySkin.com 518
Scentiments.com 528
 
Housewares/Home Furnishings Top 1000 Rank
WilliamsSonoma.com 22
Wayfair.com 52
Wisteria.com 544
Gumps.com 545
 
Jewelry Top 1000 Rank
BlueNile.com 74
Tiffany.com 109
Gemvara.com 503
MyJewelryBox.com 519
 
Mass Merchant Top 1000 Rank
Amazon.com 1
Walmart.com 4
Dealyard.com 712
DollarGeneral.com 796
 
Office Supplies Top 1000 Rank
Staples.com 2
OfficeDepot.com 7
Envelopes.com 505
PositivePromotions.com 539
 
Specialty Top 1000 Rank
Shutterfly.com 49
MusiciansFriend.com 50
DisneyStore.com 83
OrientalTrading.com 86
 
Sporting Goods Top 1000 Rank
Cabelas.com 45
REI.com (Recreational Equipment Inc.) 67
MilitaryBoots.com 502
3balls.com 506
 
Toys/Hobbies Top 1000 Rank
ToysRUs.com 30
GameStop.com 53
eHobbies.com 504
FireMountainGems.com 513

FAQs

What information about retailers does the Guide to E-Commerce Site Design & Usability include?

Welcome to the new era of e-commerce site design and usability. Today design and usability is increasingly about being responsive and with this, our fourth edition of the Guide to E-Commerce Site Design & Usability, we are responding to a need for more information identified by the readers of Internet Retailer. We haven’t published this particular guide since 2010. Back then and after three consecutive years of publishing a research publication on web site design and usability trends and best practices, we pretty much thought we had covered it all. That is until now. Four years ago, e-commerce site design was about making the desktop the best-possible-looking and functioning vehicle to sell online. Today, site design is all about being responsive. The Guide to E-Commerce Site Design & Usability contains data, analysis and best practice information to help e-commerce companies design and maintain effective e-commerce and m-commerce sites.

Does the Guide have information about retailers’ mobile commerce sites?

The Guide includes detailed critiques of the features and functions of the leading 50 mobile commerce retail web sites in the U.S.

How can the Guide help me with my redesign?

In our cover story, Internet Retailer managing editor of mobile commerce, Bill Siwicki, writes about how more retailers are ending their days of developing separate design templates for personal computers and mobile devices and instead embracing responsive design, or designing a single web or e-commerce site that adjusts to the size of the screen the visitor is viewing. Web merchants such as Skinny Ties, CPO Commerce and others are embracing responsive design. In our 2014 Guide to E-Commerce Site Design & Usability, we also are responding to other new trends and best-practice information. In addition, Bernardine Wu and Sevag Parsehian from e-commerce consulting firm FitForCommerce have authored a well-researched and timely piece on new and better ways to go beyond web analytics with usability testing, to really evaluate a new product, site design, service, feature, or function. Another way our 2014 Guide to E-Commerce Site Design & Usability responds to our readers’ need for more detailed “how to” information is with critiques of the two top-ranked Top 500 and Second 500 online retailers in each of 14 product categories. We asked six of the e-retailing industry’s most prominent design firms—Alexander Interactive Inc., Americaneagle.com, FastPivot, Gorilla Group, MoreVisibility.com and Trinity Insight LLC—to review home and product pages for the quality of the overall design, the use of images, features and functions, use of text, and to provide an overall site summary. Each merchant also was given a chance to review the critique and provide some feedback. The results offer the reader insight and perspective on what the biggest web merchants and best and brightest newcomers in a particular product category are doing well—and not so well—with e-commerce site design.

What information besides data does the Guide contain?

In terms of key content, readers will find that critiques are at the heart of the Guide. First, there are detailed critiques by six of the e-commerce industry’s most well-known design firms on what’s best—and what’s lacking—about the site design of Top 500 and Second 500 product category leaders. As a follow-up on the mobile commerce front, three leading mobile commerce design firms assess how design elements, features and functions of the 50 largest U.S. m-commerce sites stack up. Key design elements are also critiqued among the sites of the Top 1,000, including features, functions, performance and other key site design and usability metrics. A special focus on vendors offers profiles, pricing and customers of nearly 300 providers of web site design and related products and services to the e-retailing industry. And the front matter of the Guide exudes its own appeal: there is an-depth cover story on how and why e-retailers are making a move to more responsive design, plus a well-researched “how to” article on the best practices to embrace for superior web site usability results.