2017 Edition | Released November 2016

Guide to Website Design

The trends and new technologies shaping the future of web design

Data and Analysis for Designing Profitable Retail Sites

  • In-depth article on why the mobile-specific strategy is dead
  • Critiques of 65 e-commerce sites completed by design experts
  • Design tips for e-commerce professionals
  • Exclusive survey on what consumers want in an e-retail site
2017 Website Design Guide, Devices
Available in the following formats:
  • Report [PDF]
Data and Analysis for Designing Profitable Retail Sites

An analysis of the trends shaping the future of web design and actionable advice from web design professionals

Having a nice-looking website is an advantage. But when it comes to really closing that sale, making a site easy to navigate and products easy to find, regardless of what device the consumer uses, is vital.

In an Internet Retailer consumer survey, nearly 66% of respondents say the "look and feel" of a website has an impact on whether or not they complete a purchase.

This 137-page downloadable report is a comprehensive review of the latest trends in e-commerce website design. It includes exclusive insights on what consumers look for in an e-retail site, which ones they favor and why. Design expert feedback is also included, as well as case study examples of online retailers that are experimenting with emerging technology—including artificial intelligence—to make shopping even easier.

2017 Website Design Guide, TOC, download image
View the 2017 Edition Table of Contents

From the overview to rankings to sponsored thought leadership, jump to your section.

Click here

What you get

  • Critiques of 65 e-commerce websites from the Internet Retailer Top 1000
  • Results of Internet Retailer’s exclusive consumer survey
  • Examples of how e-retailers are using new technology to re-shape online shopping
  • Advice from web design professionals on the latest design trends use, and to stay away from
  • A directory of 94 leading web design vendors, including profiles and pricing information
  • A breakdown of site features and functions used by Top 500 e-retailers


The 2017 Guide is a 137-page downloadable PDF that outlines the trends and new technologies shaping the future of web design. Also included: the results of Internet Retailer's exclusive consumer survey, critiques of 65 e-commerce websites, Top 500 website features and functions, and actionable advice from web design professionals on how to make e-commerce sites more effective and increase sales.

See the companies we track
Small sample of websites that were critiqued by industry experts in this report include:


Here is the list of the e-retailers included in this report:

1-800-Flowers.com Inc.
ACityDiscount Restaurant Equipment & Supply
Amazon.com Inc.
American Girl LLC
Best Buy Co. Inc.
Blue Nile Inc.
Bob's Watches
Cabela's Inc.
Calendar Holdings LLC
CardsDirect Inc.
CDW Corp.
Clickstop Inc. (Uscargocontrol.com)
Costco Wholesale Corp.
Dell Inc.
Diamond Candles
Dick’s Sporting Goods Inc.
e.l.f. Cosmetics Inc.

Estee Lauder Cos.
Fire Mountain Gems and Beads Inc.
FreshDirect LLC
GameStop Corp.
Healthy Directions LLC
Kirkland's Inc.
Kohl’s Corp.
LeapFrog Enterprises Inc.
Macy's Inc.
Musician's Friend Inc.
Nordstrom Inc.
NorthShore Care Supply
Office Depot Inc.
Oriental Trading Co.
Our Pampered Home
Peapod LLC
Prep Sportswear

Restoration Hardware
RugsUSA.com Inc.
Shutterfly Inc.
Signet Jewelers Ltd.
Staples Inc.
Summit Sports Inc.
Super Warehouse Business Products Inc.
Tea Collection
The Home Depot Inc.
The LEGO Group
The Wet Seal LLC
Thrive Market
Vestis Retail Group LLC (EMS.com)
W.W. Grainger Inc.
Walgreen Co.
Wal-Mart Stores Inc.
Wayfair LLC
Williams-Sonoma Inc.

Research Guides