Data and Analysis for Designing Profitable Retail Sites
An analysis of the trends shaping the future of web design and actionable advice from web design professionals
Having a nice-looking website is an advantage. But when it comes to really closing that sale, making a site easy to navigate and products easy to find, regardless of what device the consumer uses, is vital.
In an Internet Retailer consumer survey, nearly 66% of respondents say the "look and feel" of a website has an impact on whether or not they complete a purchase.
This 137-page downloadable report is a comprehensive review of the latest trends in e-commerce website design. It includes exclusive insights on what consumers look for in an e-retail site, which ones they favor and why. Design expert feedback is also included, as well as case study examples of online retailers that are experimenting with emerging technology—including artificial intelligence—to make shopping even easier.
View the 2017 Edition Table of Contents
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