That decline is larger than the multichannel retailer’s overall 5.8% sales decline.
Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.”
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Performance Equals Profit
New technologies help keep sites humming, and revenue flowing.
Speed matters. Online retailers know that sluggish site performance directly impacts the metrics they care most about: customer satisfaction, conversions, brand reputation and revenue.
When a shopper has to wait, she can quickly grow frustrated, making her more likely to click or tap to a competitor's site. And if that shopper finds the competitor's site meets or exceeds her expectations, chances are she'll remain loyal to that retailer.
There's a direct connection between site performance and sales. For instance, a recent Walmart.com study found that an improvement in page load time of 100 milliseconds—one-tenth of a second—produced a 1% increase in incremental revenue for the e-retailer.
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