Amazon not only sold $2.5 billion worth of goods, it introduced Prime members to new services. How should rivals compete in 2017?
Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.”
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E-mail marketing gets personal
To increase opens and conversions, tailor e-mail messages to be more personal and easy to act on.
E-mail is one of the most effective tools retailers have. But crafting an effective e-mail campaign that cuts through the growing clutter in consumers’ inboxes requires more than timely messages with the right content.
Today’s successful e-mail marketers speak to consumers in a personal, customer-focused way, just like an in-store sales representative.
Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.
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