Industry Report: The Evolution of Chat
The Rise of Online Advocate-to-Customer Interaction
Over the last four decades, online chat has created unprecedented opportunities for retailers, but it’s also fallen short in innovation and in crucial elements of the shopping experience. Until now.
This paper illustrates how companies are now able to replace traditional chat with unique online engagement that delivers the personal, informed help online shoppers have been lacking. The result is greater online sales revenue and customer satisfaction.
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ADDITIONAL COMPLIMENTARY CONTENT FROM NEEDLE
A roadmap for building consumer trust – how to win back their confidence
With so much competition among online retailers, trying to gain customers based solely on price or convenience may be futile. However, there is another tool online retailers can deploy that will create long-term revenue and growth. And that tool is trust. Trust is what makes consumers return often, spend more, buy more, and refer more people. Trust, is a powerful tool, and when used wisely, retailers can reap the rewards. This eBook explains how best to build and maintain trust with your online customers.