Groupon says its focus is on the bottom line, rather than top-line growth.
If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
Demandware says 30 of its clients booked more than $100 million in online sales in 2015, up from 22 a year earlier.
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Right Message ... Right Time
Yesterday's personalization methods won't work in today's mobile and multifaceted retail world.
Online retailers sell more when they present a web site visitor products and content tailored to her interests. And as consumers' Internet usage patterns evolve—with shoppers spending a tremendous amount of time on social networks and on news and entertainment sites, for example—a data-savvy e-retailer can use a shopper's behavioral data to personalize its site content even for a shopper who has never visited the retailer's site.
In short, retailers have to rethink their personalization strategies in light of evolving consumer preferences and behaviors in order to present content that is timely and relevant today, and in the future.
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