2016 Edition | Released September 2016

Online Food Report

A report on the online food and beverage market

A report on the online food and beverage market

  • Growth rates of the top 44 largest U.S. e-retailers primarily selling food
  • Market share figures on top e-grocery players, including Amazon and Wal-Mart
  • Exclusive data on the size of the online food market and YOY growth
  • In-depth analysis and case studies of top food merchants
2016 Online Food Report, Devices
Available in the following formats:
  • PDF Only
Online Food Shopping Goes Mainstream

What had been a niche business is becoming the next big e-commerce opportunity

Groceries has been the last big category of consumer purchases to resist significant e-commerce penetration. That is beginning to change. By one estimate, online grocery sales will reach roughly 6% of total U.S. grocery sales this year, versus 2.4% last year. That may seem like still a small number, and it is. But in a market as big as groceries, a 3.6 percentage point increase means 157% growth in online food sales this year—the largest single growth rate of any major category in retail since the early days of the internet. This report provides an in-depth analysis of this market, identifying the key players driving growth, and outlining the varying strategies for growth.

2016 Online Food Report, TOC, download image
View the 2016 Edition Table of Contents

From feature stories to key data charts, jump to your section.

Click here

What you get

  • 2014, 2015 and 2016 sales of the U.S. online food market
  • Data on Amazon and Wal-Mart's online food sales
  • Rankings and growth rates for 44 of the largest online food retailers
  • Key demographics metrics on the online food buyer
  • Charts, interviews, case studies and other in-depth analysis

There haven’t been significant changes in the food delivery ecosystem in years, which is why people are receptive to trying out new solutions.

-– Josh Hix, CEO and co-founder of Plated.com


Turning Up the Heat on Online Food Sales

This 25-page report is a downloadable PDF that takes a close look at the online food industry and the leading merchants who serve it. Those include such behemoths as Amazon and Wal-Mart, big grocery store chains like Kroger and Safeway, traditional e-grocers like Peapod and Fresh Direct, and smaller fast-growing players with innovative business models like Blue Apron Inc. or Thrive Market.

Companies that we track
You'll learn the tech, marketing, and sales info for these top retailers


Here is the list of the e-retailers included in our study:

Blue Apron Inc.
Boxed Wholesale
CandyWarehouse.com Inc.
Colony Brands Inc.
Cookies by Design Inc.
Creekstone Farms Premium Beef LLC
Door to Door Organics
Fairytale Brownies
FreshDirect LLC
Godiva Chocolatier Inc.
Green Chef Corp.
Hickory Farms Inc.
Home Chef

Jelly Belly Candy Co.
K&L Wine Merchants
Keurig Green Mountain Inc.
King Arthur Flour Co. Inc.
My Natural Market LLC
NakedWines.com Inc.
Nutrisystem Inc.
OmahaSteaks.com Inc.
Peapod LLC
Safeway Inc.

Starbucks Corp.
The Kroger Co.
The Original Honey Baked Ham Co. of Georgia Inc.
Thrive Market
Vinfolio Inc.
Vosges Haut-Chocolat
Weight Watchers
Wine Chateau
Wine Enthusiast Cos.
Wine.com Inc.
Wwine Library
Zabar’s Co. Inc.
Zenobia Co. LLC

Research Guides