2015 Edition

Top 500

The World's Most-Trusted E-Commerce Resource

Overview and feature articles discuss key e-commerce trends

2015 Top 500 companies come in different mediums.
  • Financial, marketing and performance data on the 500 largest e-retailers in the U.S. and Canada based on their 2014 online sales
  • Print and digital formats provide 57 metrics per ranked e-retailer
  • Online database version lets you mine up to 263 data elements per ranked e-retailer
Choose your format:

Keeping an Analytical Pulse on the Industry for 12 Years and Counting

Exclusive proprietary data gauges e-retailing's transformation of the U.S. retail economy.

We all know that knowledge is power but that statement especially rings true in the world of online retailing. Developing and revising strategies for implementation at all levels of your business—from growing your technology infrastructure to scale, to all aspects of your web site, to inventory and supply chain management issues, to your marketing plans and so much more—require that you’ve done your due diligence on the competitive strategies, marketing practices and new technologies that propel the growth of web-based retailing.

Fortunately, we have 12 years of experience in collecting competitive metrics on the 500 leading e-commerce competitors in North America. The sheer volume of exclusive data in the Top 500 Guide® will help you make informed decisions to help grow your business in an increasingly crowded landscape.

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From the overview to rankings to sponsored thought leadership, jump to your section.

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  • More than 130,000 facts on America’s 500 largest e-commerce competitors
  • Up to 263 data elements tracked per retailer in the database format of the Guide
  • All-new and completely updated metrics
  • A tracking of 30 vendor categories
  • Pages of detailed charts, from the Top 100 Retailers to Ranking by Principal Market Served
  • An index of 2,211 e-commerce executives’ corporate contact information
  • Overview and feature articles discuss key e-commerce trends

If you are a solution provider in the e-commerce space, the first thing you need to buy is the Internet Retailer Top 500 Guide. After that, then you can find office space, furniture, etc. It's literally that important.

-– Scot Wingo, CEO, ChannelAdvisor Corp.


Metrics reveal the secrets behind the success of top retailers from Amazon to nimble niche merchants

Given how it thoroughly details the online presence of each of the 500 e-retailers within its rankings, it's easy to see why, 12 years running, the Top 500 Guide® is widely acclaimed as "the bible of e-commerce." The 352-page print and digital editions feature 57 metrics in each listing, while the workhorse database version features a full 263 metrics for the mining as you choose.

Metrics Measured

More than 130,000 facts on America’s 500 largest e-commerce competitors, from financial figures to operations to performance to shopper demographics and much, much more.

View a sample profile
You'll learn the tech, marketing, and sales info for these top retailers
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Data Points

Below are the 263 individual data elements grouped under major headings that subscribers will find for each 2015 Top 500 company.

Because each listing includes separate elements under major headings, subscribers can quickly and easily find the key individual data elements they are looking for. For example, under the Operations heading subscribers can find a Top 500 retailer's tally of 2014 unique monthly visits, conversion rates and similar metrics. All data elements are organized under the major headings of Financial, Operations, Web Site Summary, Corporate Information, Customer Satisfaction, Performance, Marketing, Shopper Profile, E-Mail Marketing, Holiday Shopping, Social Media, Mobile Commerce, Payments, Promotions, Suppliers, E-Commerce Employees, Features & Functions, Customer Service, Shopping Engines & Online Marketplaces and International Shipping.

  • Financial
  • 2014 Web Sales
  • 2013 Web Sales
  • 2014 Growth
  • 2012 Web Sales
  • 2011 Web Sales
  • 2010 Web Sales
  • 5-year CAGR
  • Operations
  • 2014 Monthly Visits
  • 2014 Monthly Unique Visitors
  • 2014 Conversion Rate
  • 2014 Average Ticket
  • Number of Affiliates
  • Total SKUs on Web
  • Merchandise Return Rate
  • States Where Sales Tax is Collected
  • No. of E-Commerce Fulfillment Centers
  • Avg. Time Per Visit
  • Web Site Summary
  • URL
  • Year Launched
  • Merchandising Category
  • Merchant Type
  • Parent Company
  • Primary Owner/Shareholder
  • Corporate Information
  • E-Commerce Executives
  • Address
  • Phone
  • Customer Satisfaction
  • Browser Satisfaction (Top 100 only)
  • Purchase Intent (Top 100 only)
  • Multichannel ValueIindex (Top 100 only)
  • Call Hold Time (mins. and sec.)
  • E-Mail Response Time (hours and mins.)
  • Performance
  • Response Time (seconds)
  • Availability
  • Consistency
  • Marketing
  • Search Engine Shoppers 2014
  • Search Engine Shoppers 2013
  • New Shoppers 2014
  • New Shoppers 2013
  • Return Shoppers 2014
  • 2014 Monthly Average Paid Search Spending
  • 2013 Monthly Average Paid Search Spending
  • Shopper Profile
  • Female
  • Male
  • 24 or less
  • 25 to 34
  • 35 to 44
  • 45 to 54
  • 55 to 64
  • 65+
  • $30,000 or less
  • $30,001 to $60,000
  • $60,001 to $100,000
  • More than $100,000
  • Social Media
  • Blog
  • E-Mail a Friend
  • Like Button
  • Tweet It Button
  • +1 Button
  • Pin It Button
  • Facebook
  • No. of Likes
  • Twitter
  • No. of Followers
  • YouTube
  • No. of Views
  • Google+
  • No. of +1s
  • Pinterest
  • No. of Followers
  • Instagram
  • No. of Instagram Followers
  • Mobile Commerce
  • Mobile Site
  • Mobile App
  • E-Commerce Employees
  • Full-time E-Commerce Employees 2014
  • Full-time E-Commerce Employees 2013
  • Payments
  • Amazon Checkout
  • American Express
  • Bill Me Later
  • Deferred Payment
  • Discover
  • eBillme
  • eLayaway
  • Electronic Checks
  • Google Wallet
  • MasterCard
  • PayPal
  • PayPal Express Checkout
  • Private Label Credit Card
  • Stored Value Cards
  • Visa
  • Promotions
  • Limited Hour Specials
  • Internet Only Sales/Promotions
  • Sweepstakes/Contest
  • Gift with Purchase
  • Suppliers
  • Affiliate Marketing
  • Comparison Engine Feeds
  • Content Delivery
  • Content Management
  • CRM
  • Customer Reviews and Forums
  • Customer Service Software
  • E-Commerce Platform
  • E-Mail Marketing
  • Fulfillment
  • International Services
  • Live Chat/Click-To-Call
  • Marketplace Management
  • Mobile Commerce
  • Online Advertising
  • Order Management
  • Payment Security
  • Payment Systems
  • Personalization
  • Rich Media
  • Search Engine Marketing
  • Security Certification
  • Shipping Carrier
  • Site Design
  • Site Search
  • Social Media Marketing
  • Web Analytics
  • Web Hosting
  • Web Performance Monitoring
  • Web Site Testing/Optimization
  • Features & Functions
  • Affiliate Program
  • Alternate Views
  • Catalog Quick Order
  • Color Change
  • Coupons/ Rebates
  • Customer Ratings/Reviews
  • Dealer Locator
  • Directions and Maps
  • Enlarged Product View
  • Frequent Buyer Program
  • Frequently Asked Questions
  • Gift Center
  • Gift Message
  • Gift Wrap
  • Guided Navigation
  • Interactive Catalog
  • Mouse Over
  • Online Circular
  • Online Gift Certificates
  • Outlet Center
  • Personalization
  • Pre-Orders
  • Product Comparisons
  • Product Customization
  • Product Ratings
  • Product Recommendations
  • Product Slidebars
  • Real-Time Inventory Check
  • Registry
  • Site Map
  • Store Locator
  • Store Pick-Up
  • Store Return
  • Syndicated Content
  • Top Sellers
  • Video
  • What's New
  • Wish List
  • Zoom
  • Customer Service
  • Account status / History
  • Buy Online / Pick up in store
  • Currency converter
  • Customer center hours
  • Customer service call support
  • E-gift certificate
  • E-mail
  • Estimated delivery date
  • Express checkout
  • Free return shipping
  • Free shipping
  • International shipping
  • Live chat
  • Multiple languages
  • Overnight shipping
  • Order Confirmation
  • Order Status
  • Outlet Center
  • Pre-paid labels
  • Return policy posted
  • Return window: days
  • Ship to multiple addresses
  • Shipping cost calculator
  • Shipment tracking
  • Shipping cut-off time
  • Toll Free Number
  • Shopping Engines & Online Marketplaces
  • Amazon
  • Become.com
  • Bing
  • Buzzillions.com
  • eBay
  • FindGift.com
  • Google Shopping
  • Nextag
  • PriceGrabber.com Inc.
  • Pronto Inc.
  • Shopping.com
  • ShopWiki.com
  • Shopzilla Inc.
  • Sortprice.com
  • Yahoo Shopping
  • % of 2014 e-commerce sales from marketplaces
  • % of 2013 e-commerce sales from marketplaces
  • % of 2014 Amazon e-commerce sales
  • % of 2014 eBay e-commerce sales
  • % of 2014 other marketplaces e-commerce sales
  • International Shipping
  • % of 2014 online sales from shoppers outside the U.S.
  • % of 2013 online sales from shoppers outside the U.S.
  • Argentina
  • Australia
  • Austria
  • Bahrain
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Colombia
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Kuwait
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Oman
  • Pakistan
  • Peru
  • Poland
  • Portugal
  • Qatar
  • Russia
  • Saudi Arabia
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom


Meet the leaders of their respective pack.

Here are the companies that made our rankings for the 2015 Top 500 Guide®: e-retailers ranked 1 to 500 by annual sales. They are listed in alphabetical order.

1 Sale A Day LLC
1-800 Contacts Inc.
1-800-Flowers.com Inc.
47St. Photo
A/X Armani Exchange
Abercrombie & Fitch Co.
Abt Electronics Inc.
AC Lens
adidas America Inc.
Adobe Systems Inc.
Advance Auto Parts Inc.
AED Superstore
Aéropostale Inc.
AJ Madison Inc.
Aldo Group Inc.
Alex and Ani LLC
Alibris Inc.
Allied Electronics
Amazon.com Inc.
American Apparel Inc.
American Eagle
American Girl LLC
American Greetings Corp.
American Musical Supply
AmeriMark Direct LLC
AMI Clubwear
Ancestry.com Inc.
Ann Inc.
Apple Inc.
AppliancePartsPros.com Inc.
Art.com Inc.
Ascena Retail Group
ASOS.com Ltd.
Atlanta Network
Austin Bazaar
AutoZone Inc.
Avon Products Inc.
B&H Photo-Video
BabyAge.com Inc.
Balsam Brands
Bare Escentuals Inc.
Bare Necessities Inc.
Barneys New York Inc.
Bass Pro
BCBG Max Azria Group LLC
Beachbody LLC
Bealls Inc.
Beauty Encounter Inc.
bebe stores Inc.
Bed Bath & Beyond Inc.
Belk Ecommerce LLC
Bellacor Inc.
Benchmark Brands Inc.
Best Buy Co. Inc.
Better World Books
Beyond the Rack
Big Fish Games Inc.
Birchbox Inc.
BJ's Wholesale Club
BlissWorld LLC
Blue Apron Inc.
Blue Nile Inc.
Bluefly Inc.
Bluestem Brands Inc.
Boden USA
Boscov's Department Store LLC
Bose Corp.
Brooks Brothers
Brookstone Inc.
Brown Shoe Co.
Build.com Inc.
BuildDirect Technologies Inc.
Burberry Ltd.
BuyOnlineNow Inc.
Cabela's Inc.
Callaway Golf Interactive
Camping World Inc.
Carter's Inc.
Cat5 Commerce
CD Listening Bar Inc.
CDW Corp.
Charlotte Russe Inc.
Cheaper Than Dirt
Chegg Inc.
Chico's FAS Inc.
Christianbook.com LLC
Christopher & Banks
Coach Inc.
Coastal Contacts Inc.
Code42 Software Inc.
Colony Brands Inc.
Columbia Sportswear Co.
Costco Wholesale Corp.
CPO Commerce LLC
Crate and Barrel
Crocs Inc.
Crucial Technology
Crutchfield Corp.
CVS Caremark Corp.
Cymax Stores Inc.
David's Bridal Inc.
Deckers Brands
Dell Inc.
Deluxe Corp.
Destination Maternity Corp.
Destination XL Group Inc.
Diamond Nexus
Dick’s Sporting Goods
Dillard's Inc.
Discount Dance Supply
DiscountRamps.com LLC
Disney Store USA LLC
Dollar Shave Club
Dolls Kill
Door to Door Organics
Dover Saddlery Inc.
Drs. Foster and Smith
DSW Inc.
E Revolution Ventures Inc.
eBags Inc.
eCommerce Outdoors
Eddie Bauer LLC
Edible Arrangements
eForCity Corp.
Eileen Fisher Inc.
eMusic.com Inc.
Entertainment Earth Inc.
Estee Lauder
etailz Inc.
Etsy Inc.
Evine Live Inc.
Express Inc.
Fanatics Inc.
Fathead LLC
Focus Camera Inc.
Folica Inc.
Follett Higher Education

Foot Locker Inc.
Forever 21
Fossil Inc.
FragranceNet.com Inc.
FranklinCovey Co.
FreshDirect LLC
Furniture.com Inc.
Gaiam Inc.
GameFly Inc.
GameStop Corp.
Gander Mountain
Gap Inc.
Garmin Ltd.
Gilt Groupe
GNC Holdings Inc.
Godiva Chocolatier Inc.
Golfsmith International
Google Play
Groupon Goods
Guess Inc.
Hallmark Cards Inc.
Hammacher Schlemmer
Hanna Andersson Corp.
Hayneedle Inc.
hhgregg Appliances Inc.
Hickory Farms Inc.
Hot Topic Inc.
HP Home & Home Office Store
HSN Inc.
Hudson's Bay Co.
Hugo Boss
Hulu LLC
HVACStores.com Inc.
Icon Health & Fitness Inc.
ID Wholesaler
iHerb Inc.
Indigo Books & Music Inc.
Instawares Holding Co. LLC
Interline Brands Inc.
iRobot Corp.
iStores Inc.
J. Crew Group Inc.
J. Hilburn Inc.
J.C. Penney Co. Inc.
JEGS High Performance Inc.
Jenson USA
Jewelry Television
Jockey International Inc.
JustFab Inc.
K&L Wine Merchants
Kate Spade
Kellyco Detectors
Keurig Green Mountain Inc.
King Arthur Flour Co. Inc.
Kohl's Corp.
L Brands Inc.
L.L. Bean Inc.
Lafayette 148 New York
Lakeshore Learning
Lamps Plus Inc.
Lands’ End
LD Products
LEGO Brand Retail Inc.
Lenovo Group Ltd.
Levenger Co.
Levi Strauss & Co.
Liberty Ventures Group
LifeWay Christian Resources
LightIntheBox Ltd.
LivingSocial Inc.
L'Oréal Group
Lowe's Cos. Inc.
LuLuLemon Athletica Inc.
Luxottica Group S.p.A.
Macy’s Inc.
Market America
Mason Companies Inc.
Mattress Firm Inc.
Mattress USA Inc.
Meijer Inc.
Microsoft Corp.
MLB Advanced Media
ModCloth Inc.
Monkey Sports Inc.
Monoprice Inc.
Motorsport Aftermarket
MSC Industrial Supply
Musician's Friend Inc.
Musicnotes Inc.
NakedWines.com Inc.
Nasty Gal Inc.
National Builder Supply
National Business Furniture
National Football League
National Geographic Society
National Hockey League
National Trade Supply
NBA Media Ventures LLC
Nebraska Furniture Mart
Neebo Inc.
Neiman Marcus
Net Direct Merchants
Netflix Inc.
New Balance
New York & Co. Inc.
Newegg Inc.
Nike Inc.
Nine West Holdings Inc.
NoMoreRack.com Inc.
Nordstrom Inc.
Northern Tool & Equipment
Nutrisystem Inc.
Office Depot Inc.
OmahaSteaks.com Inc.
One Kings Lane
Online Stores Inc.
OpticsPlanet Inc.
Orchard Brands Corp.
O'Reilly Auto Parts
Oriental Trading Co.
Overstock.com Inc.
Pacific Sunwear
Panasonic Corp.
Parts Express
Party City Corp.
Paul Fredrick
Payless ShoeSource Inc.
PC Connection Inc.
Peapod LLC
Pep Boys
Performance Inc.
Peruvian Connection Ltd.

Petco Animal Supplies Inc.
PetMed Express Inc.
PetSmart Inc.
Pharmapacks LLC
Philips Electronics N.V.
Pier 1 Imports Inc.
Planet Shoes
Potpourri Group Inc.
Power Equipment Direct
PrintingForLess.com Inc.
PromGirl LLC
PropertyRoom.com Inc.
Purchasing Power LLC
Quantum Networks LLC
QVC Inc.
Ralph Lauren Media
Real Real Inc.
Redbox Automated Retail
Rent the Runway Inc.
RepairClinic.com Inc.
Replacements Ltd.
Restoration Hardware
Revolve Clothing
Ritani LLC
Road Runner Sports Inc.
Rock Bottom Golf
RockAuto LLC
Rooms To Go Inc.
Ross-Simons Inc.
Rugs Direct
Saatva Inc.
Safeway Inc.
Sally Beauty Supply
Sam Ash Music Corp.
Scholastic Inc.
School Specialty
Sears Holdings Corp.
Sears Hometown/Outlets
Select Comfort Corp.
Sephora USA Inc.
Sheet Music Plus LLC
Sheplers Inc.
Shoebuy.com Inc.
Shutterfly Inc.
Signature Hardware
Signet Jewelers Ltd.
Silver Star Brands
Skechers USA Inc.
SkyMall Inc.
Smarthome Inc.
SmartPak Equine LLC
SmartSign.com LLC
Softchoice Corp.
Sonic Electronix
Sony Electronics Inc.
SpaceBound Inc.
Spanx Inc.
SparkFun Electronics
Sports Authority
Spreadshirt Inc.
Stage Stores Inc.
Stamps.com Inc.
Staples Inc.
Starbucks Corp.
Stroll LLC
Stuart Weitzman LLC
Summit Racing Equipment
Sundance Catalog Co.
Sur La Table Inc.
Symantec Corp.
Systemax Inc.
Target Corp.
Tarte Inc.
Team Express
Tech for Less LLC
The Bon-Ton Stores Inc.
The Buckle Inc.
The Children's Place
The Clymb
The Container Store Inc.
The Discovery Channel Store Inc.
The Finish Line Inc.
The Great Courses
The Grommet
The Gymboree Corp.
The Home Depot Inc.
The Honest Company Inc.
The Kroger Co.
The Lakeside Collection
The Limited
The Men's Wearhouse Inc.
The Net-a-Porter Group LLC
The Orvis Co. Inc.
The Shopping Channel
The Talbots Inc.
The Wet Seal Inc.
The Yankee Candle Co. Inc.
Things Remembered Inc.
ThinkGeek Inc.
Tiffany & Co.
Tilly's Inc.
Tire Rack Inc.
Title Nine
TJX Cos. Inc.
TOMS Shoes Inc.
Tory Burch LLC
Touch of Class
Touch of Modern Inc.
Toys 'R' Us Inc.
Tractor Supply Co.
Tumi Inc.
Turn5 Inc.
U.S. Auto Parts Network Inc.
Ulta Beauty
UnbeatableSale.com Inc.
Under Armour Inc.
Uniqlo USA Ltd.
Urban Outfitters Inc.
Vera Bradley Retail Stores LLC
Vermont Teddy Bear Co.
VF Corp.
Vintage Tub & Bath
W.B. Mason Co. Inc.
W.W. Grainger Inc.
Walgreen Co.
Warby Parker
WaterFilters.Net LLC
Wayfair LLC
Weight Watchers
West Marine Products
Wild Attire Inc.
Williams-Sonoma Inc.
Wine Enthusiast Cos.
Wine.com Inc.
Wolverine Worldwide Inc.
YesAsia Holdings Ltd.
Yoox Group
Zazzle Inc.
zulily Inc.
Zumiez Inc.

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