Web sales ahead of Father’s Day climb by 14%

But mothers still rule with a 5% higher average order.

Bill Briggs

U.S. retail online sales for the week leading up to Father's Day were up more than 14% compared with the same period last year. Department store online sales grew by 30.5% over the same period last year, with mobile sales in that merchandise category growing by 29% year over year, according to IBM’s Digital Analytics Benchmark research.

Father's Day week online sales for home goods grew by 21.4% compared with the same period last year, and mobile sales for home goods increased by 25%, the IBM study says. Father’s Day web-based apparel sales grew by 13.5% and mobile sales grew by more than 42% year over year, says IBM’s study, which is based on a web-based digital analytics platform that tracks millions of transactions from approximately 800 retail sites nationwide, the company says.

Following is a summary of additional findings from the study conducted from June 9-June 15, the week leading up to Father's Day 2014:


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