B2B media and data revenue increases 4.8% in 2013

Print loses ground but digital advertising and online databases make gains.

Thad Rueter

Revenue for the B2B media and information industry grew 4.8% year-over-year in 2013, hitting $26.85 billion from $25.62 billion in 2012, according to a report from The Association of Business Information and Media Companies.

In 2012, the year-over-year growth rate for that revenue increased 2.7%, the trade group says.

The largest chunk of revenue—sales and user fees—stems from trade shows and conferences: 45% in 2013, compared with 46% in 2008, the association says. Print lost ground, accounting for 26% of 2013 revenue compared with 37% of 2008 revenue.

The other revenue comes from digital advertising (19% in 2013 vs. 11% in 2008 ); and data (10% vs. 6%). The group defines data as “database information, online directories, online datasets that you can search, online-leads databases, databases of product info, and databases of product reviews,” according to a spokesman.

“Since the Great Recession, the B2B media and information industry has still not returned to the record revenue set in 2008, when the total industry generated $29.23 billion in 2013 dollars,” the association says in its report.

Still, the fourth quarter of 2013 brought healthy gains, with total revenue reaching $7.13 billion, up 4.3% from $6.84 billion in the year-earlier quarter.

The Association of Business Information and Media Companies complies its report with data from such organizations as Outsell, a research and advisory firm focused on the publishing and information industries; the Interactive Advertising Bureau trade group; Inquiry Management Systems, a technology- and research-based publishing services bureau; and MediaFinder, which tallies how many business magazines are published in the United States.

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