That’s up from 57% a year earlier, French e-commerce association Fevad says. 40% say they bought more online in the recent holiday season than they did in 2012.
Don Davis , Editor in Chief
More French consumers are buying their Christmas gifts online, and they’re quite pleased with the results, according to a study by French e-commerce association Fevad.
The report released this week shows 61% of online consumers shopped for gifts on the web during the 2013 holiday season, versus 57% in 2012. And the 2013 web shopping figure rises to 69% among consumers ages 25 to 35. In addition, 72% say they researched online as they prepared to shop for Christmas.
98% of online shoppers say they were satisfied with their web purchases. “That constitutes an encouraging sign for the development of e-commerce in 2014,” Fevad says in its report on the annual survey.
Other highlights of the survey include:
The report is based on a survey of 1,011 online French consumers between the ages of 18 and 74 conducted Dec. 26 to Jan. 2 by French market research firm Institut CSA.