Signs point up for B2B e-commerce

More companies are buying online, and B2B sellers are investing in technology.

Don Davis

B2B e-commerce executives expect strong growth ahead, and they’re investing now to take advantage of that growth.

For example, 46% of business-to-business e-commerce executives surveyed recently by Forrester Research Inc. and Internet Retailer say they expect more than half of their customers to be buying online in three years. 67% expect their technology budgets to increase this year and 49% say that they will upgrade within 18 months the e-commerce platform they use to sell online to other companies, government agencies and educational institutions, the major B2B buyers.

“That’s pretty aggressive, because it’s going to take a while to do, but they feel a real urgency now,” Forrester analyst Andy Hoar said today on a webinar reporting on the results of the survey. The webinar was sponsored by hybris, a unit of SAP AG that provides e-commerce software.

Sign Up for B@Becnews for FREEHoar also reported the following survey results:

About 170 B2B e-commerce executives responded to the survey conducted this fall. Hoar said Forrester will release a full report on the survey results in the coming months.

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Amazon, Andy Hoar, b2b e-commerce, catalogers, e-commerce spending, Forrester Research, Hybris