Web sales increase 15.6% for CafePress in Q3

But the gift e-retailer is taking a cautious view for the holiday season.

Allison Enright

Web sales for CafePress Inc. increased 15.6% in the third quarter compared with the same period last year.

The online-only retailer sells customized products such as T-shirts, coffee mugs, stationery and photo gifts. It also recently began selling customizable flip-flops and canvas shoes, and home products, such as curtains and throw pillows, which consumers can personalize.

For the quarter ending Sept. 30, CafePress, No. 110 in the 2013 edition of the Internet Retailer Top 500 Guide, reported:

CafePress lowered its previous sales forecast for Q4. The fourth quarter is the e-retailer’s key sales quarter. CafePress says it now anticipates web sales in the range of $88.5 million to $96.5 million during Q4. When it announced its Q2 earnings three months ago, it had forecast Q4 sales in the range of $95 million to $104 million. “As we enter our most significant quarter of the year we expect solid growth in our e-commerce properties,” says Monica Johnson, CafePress’ chief financial officer. “Our guidance reflects changes to certain partner roadmaps including program launches that are occurring later in the quarter than we expected, along with a cautious view on consumer spending during the holidays.”

“From an operations perspective we feel we are well prepared for the holiday season,” says CEO Bob Marino.

For the nine months ending Sept. 30, CafePress reported:


Bob Marino, CafePress, e-commerce earnings, Q3 earnings, Top 500