The deal brings together two sellers of party favors.
Thad Rueter , Senior Editor
Gart Capital Partners, the private equity firm and Swoozie’s owner that announced the deal, did not disclose terms. XMS Capital Partners advised Beau-Coup in the transaction.
The merged companies will retain their brands, employees and leadership. Beau-Coup CEO Thomas Cole and Swoozie’s CEO Kelly Plank-Dworkin will serve as co-CEOs of the combined operation.
The web-only Beau-Coup launched in 2002, while Swoozie’s debuted in 2009 and operates seven stores through the Southeast along with Texas and Colorado.
“Swoozie’s and Beau-Coup are a natural fit for each other,” says Gart Capital Partner’s Tom Gart. “Both companies have been successful in filling a retail niche for specialized products related to special occasions and entertaining. By bringing the two companies together and combining experience and synergies, both brands will have a state-of-the-art digital business, outstanding merchandising expertise, and a strong bricks-and-mortar expansion capability.”
According to the 2013 Top 500 Guide, Beau-Coup’s sales increased nearly 10% year over year in 2012, to an estimated $18.7 million. Its e-commerce site will sell Swoozie’s goods, Gart says.