World Wrestling's Q2 web sales flatten, but ad revenue is up

WWEShop.com brought in $3.1 million in sales during the second quarter.

Stefany Zaroban

World Wrestling Entertainment Inc. posted an increase in total sales in the second quarter, while e-commerce revenue was unchanged.

For the period ended June 30, 2013, World Wrestling, No. 564 in the Internet Retailer Second 500 Guide, reported:

The merchant also says revenue derived from online advertising at WWE.com increased 27% to $6.1 million, as the result of attracting more unique visitors to the site and its mobile app. World Wrestling’s e-commerce revenue stems from Shop.WWE.com, where it sells WWE apparel and accessories.

For the first half of the year, the e-retailer also reported:

Online ad revenue at WWE.com was $11.6 million, up 33.3% increase from $8.7 million.


2013 Second 500, online ad revenue, Q2 2013 earnings, World Wrestling Entertainment, WWE, WWEShop.com