Web sales increase 13% for QVC in the first quarter

Mobile commerce sales account for 27% of online orders.

Kevin Woodward

Online sales continue to grow for TV shopping channel and online retailer QVC in the first quarter, with sales from mobile devices representing more than one-quarter of web revenue.

For the first quarter ended March 31, Liberty Interactive Corp., No. 5 in the 2013 Internet Retailer Top 500 Guide and the parent company of QVC, reported:

Liberty Interactive cited increased marketing efforts, greater conversion because of site optimization efforts, increased shipping charges, a broader inventory and the Easter holiday falling in the first quarter as reasons for the growth in the first three months of the year.


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