Helping small retailers to grow with e-commerce technology

An IRCE speaker will explain how to boost web traffic and conversion.

Paul Demery

As e-commerce continues to take a larger share of total retail sales, small retailers don’t have to sit back and watch the big retailers rake in all the gold, says Craig Smith, CEO and founder of Trinity Insight, a company that helps online retailers boost web site traffic and convert more consumers into buyers. Smith will discuss how small retailers can take advantage of the latest trends in e-commerce technology to build sales in a June 5 presentation at the Internet Retailer Conference & Exhibition 2013 at McCormick Place in Chicago.

Small retailers face the challenge of choosing among a wide range of technology applications to optimize e-commerce and fitting their choices into limited technology spending budgets. To help set retailers set priorities, Smith will address spending options in the IRCE session, “E-commerce technologies for growth: What’s now and what’s next for small retailers” in the Small Retailers track on June 5.

He’ll discuss new applications and methods for optimizing consumer engagement in search marketing and e-mail marketing, and feeding product data to search and comparison shopping engines. “Retailers will learn about new testing, targeting and inbound optimization methodologies to help improve efficiency and conversion,” Smith says.

The session will also offer a special focus on how small retailers can use new applications and methods in collecting and measuring data on consumers’ shopping behavior to maximize conversion rates in mobile commerce, including both mobile sites and mobile apps, across multiple mobile devices, Smith says. “A focus will be placed on preparing to maximize the mobile opportunity by improving cross-device shopping insights through new advances in data collection and measurement,” he says.

The editors of Internet Retailer invited Craig Smith to speak at IRCE because of his experience and expertise in working with online retailers. Smith founded Trinity Insight in 2006 to help online companies maximize web site traffic and conversion rates. He has served as the firm’s CEO since it launched. A year ago, he also founded Fanland Inc. as an online network for sports fans. Smith also worked as an e-commerce strategist between 2003 and 2006 at GSI Commerce, an e-commerce technology and services company that is now part of eBay Inc. Earlier in his career, Smith worked on e-commerce projects for Cigna Corp. and was a software sales executive for Netscan Technology.


Craig Smith, Internet Retailer 2013 Conference and Exhibition, IRCE 2013