Deckers Outdoor grows web sales by 22.6% in Q1

Online sales account for 28% of total sales growth in the quarter.

Bill Briggs

Deckers Outdoor Corp. rang up solid sales gains in the first quarter of 2013, led by e-commerce.

For the first quarter ended March 31, Deckers Outdoor, No. 179 in the 2013 Internet Retailer Top 500 Guide, reported:

E-commerce represented 10.1% of total sales for the footwear maker in the first quarter, compared with 8.8% in Q1 2012, and accounted for 28% of total sales growth.

“We’re pleased to start the year with first quarter sales and earnings that were ahead of projections,” says Angel Martinez, president, CEO and chair of the board of directors. “The investments we are making in our product lines, direct to consumer channel and international markets are creating strong growth pillars for our brands.”


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