Annual online sales increase 21% for apparel retailer Tilly’s

Overall sales top $467.3 million in 2012.

Kevin Woodward

Fourth quarter 2012 and fiscal 2012 e-commerce sales increased by double digits for apparel retailer Tilly’s Inc. which sells West Coast-inspired apparel, shoes and accessories.

For the fiscal year ended Feb. 2, Tilly’s No. 304 in the Internet Retailer Top 500 guide, reported:

E-commerce sales accounted for 11.3% of sales for the year compared with 10.9% in 2011.

“E-commerce remains a critical driver for future sales growth,” Daniel Griesemer, president and CEO, told analysts during a conference call. As a result, Tilly’s is expanding the capacity of a new e-commerce distribution center, doubling the cost of the project to $14 million. It expects the center to open in the fourth quarter.

For the quarter ended Feb. 2, Tilly’s reported:

E-commerce sales accounted for 13.7% of overall Q4 sales, compared with 13.1% in Q4 2011.

Tilly’s attributed the fall in net income for 2012 and the fourth quarter to charges associated with compensation expenses.


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