A U.K. fashion retailer boosts U.S. web sales 50% in its latest quarter

Asos offers free shipping in the U.S., where it has 1 million customers.

Don Davis

Asos Plc Holdings, which says it aspires to become the No. 1 fashion destination for twenty-something shoppers worldwide, is reporting big gains in web sales in the U.S. and globally.

The web-only apparel retailer says its U.S. web sales grew 50% in its fiscal second quarter ended Feb. 28, and 50% for the first half of its fiscal year. Global sales increased  45% in the quarter and 39% for the six-month period.

Asos says it has attracted more than 1 million registered shoppers in the U.S., where it offers free shipping. The retailer opened an office in New York in July 2012. The U.S. is now Asos’ largest market outside of the United Kingdom, representing 9% of global sales.

Worldwide, Asos says it has 6 million registered customers, 2.3 million Facebook fans and 462,000 Twitter followers. Asos is No. 39 in the Internet Retailer Top 400 Europe guide.

For the fiscal second quarter, ended Feb. 28, Asos reports:

“Our U.K. performance remained ahead of expectations at +28%, with particularly strong trading during the peak December period,” says CEO Nick Robertson. “Our international business grew by +45% and now accounts for 59% of our total retail sales. Our EU growth continues to be driven by strong performance in those countries where we have dedicated web sites and particularly by our new in-country teams in France and Germany.”

For the six months ended Feb. 28, Asos reports:


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