The web outpaces stores for retailer The Buckle

The apparel seller notched 8.4% web sales growth in 2012.

Amy Dusto

Web sales for apparel retailer The Buckle Inc. increased 8.3% in 2012, to $84.5 million from $78.0 million, outpacing growth in comparable-store sales, which were up 2.1% in the same period, the retailer reports. And in the fourth quarter, ended Feb. 2, 2013, comparable-store sales stayed flat while web salesgrew 5.4%, to $29.1 million from $27.6 million, the retailer says.

The Buckle has been investing in the online arm of its business, Karen B. Rhoads, director and member of The Buckle’s executive committee, told investment analysts in a call last week. “We continue to do a lot of things on our online store to enhance the shopability for our guest,” she said. “And we've just recently relaunched the mobile [site] with enhanced features to make the mobile shopping experience better.”

For the fiscal year ended Feb. 2, 2013, compared with the year ended Jan. 28, 2012, the retailer reports:

The web accounted for 7.5% of the retailer’s sales in the most recent fiscal year, up from 7.3% in the prior year.

For the fourth quarter, compared to Q4 of the prior year, The Buckle reports:

For the quarter, the web accounted for 8.1% of total sales, compared with 8.2% in Q4 of the prior fiscal year.

The Buckle is No. 211 in the Internet Retailer Top 500 Guide.


2012 earnings, financials, Karen B. Rhoads, online apparel sales, Q4 earnings, retail chains, The Buckle, Top 500