American Apparel grows web sales nearly 30%

U.S. and Canadian e-commerce sales increased 37% and 17%, respectively.

Mark Brohan

It was a respectable sales year overall for American Apparel Inc., but it was the web, especially in the U.S. and Canada, that grew the fastest in 2012.

For the year ended Dec. 31, American Apparel, No. 287 in the Internet Retailer 2012 Top 500 reported:

The web accounted for 9.0% of total sales compared with 7.9% in 2011.

 For the fourth quarter:

 The web accounted for 10.7% of total sales compared with 8.3% in Q4 2011.

American Apparel is laying the foundation for e-commerce to accountfor an even larger share of sales in the years ahead, says CEO Dov Charney.

“Our three-to-five year goal is to increase our online sales as a percentage of total retail sales to at least 17% by continuously improving the online experience, providing additional categories for sale, expanding our offering of third party non-apparel products and increasing our international reach by offering and shipping our products to more countries,” he says.


American Apparel, Dov Charney, e-commerce, Top 500