Web sales climb 24% for CafePress in 2012
The numbers of orders and customers grow by double digits, too.
, Senior Editor
CafePress Inc., an online-only retailer that sells customized products such as T-shirts, coffee mugs and stationery, closed 2012 with big gains in sales, customers and orders.
For 2012, CafePress.com, No. 112 in the Internet Retailer Top 500 guide, reported:
- Web sales increased 24.1% to $217.8 million, from $175.5 million in 2011.
- Net loss was $82,000, versus 2011 profit of $3.6 million. The loss was attributed to CafePress incurring costs related to a production plant consolidation under way now, says CEO Bob Marino in a conference call with analysts.
- Spending on sales and marketing increased 32.4% to $54.0 million from $40.8 million.
- Spending on technology and development increased 16.4% to $14.9 million from $12.8 million.
- Spending on general and administrative expenses increased 23.5% to $16.8 million, from $13.6 million.
- The average order value was $51, compared with $50.
- The number of customers increased 14.8% to 3.1 million from 2.7 million in the 2011.
- The number of orders grew year over year 17.1% to 4.1 million from 3.5 million.
“CafePress ended 2012 with a strong holiday season highlighted by solid performance across all of our brands,” Marino says.
The company had a busy year, led by an initial public offering in March that raised $85 million. In October, it bought EZ Prints Inc., an online company that enables shoppers to add their photos to mugs, canvas and other items, for $30 million.
For the fourth quarter, CafePress.com, reported:
- Web sales of $87.2 million, a 25.5% increase from $69.5 million in the same period last year. EZ Prints accounted for 8.7%, or $7.6 million, of Q4 revenue.
- Net income of $3.1 million, down 39.2% from a $5.1 million gain in Q4 2011. The company had approximately $900,000 in acquisition-related costs in the quarter, Monica Johnson, chief financial officer, told analysts.
- Spending on sales and marketing increased 32.4% to $19.6 million from $14.8 million.
- Spending on technology increased 64.5% to $5.1 million from $3.1 million.
- Spending for general and administrative expenses totaled $4.6 million, a 17.9% increase from $3.9 million in Q4 2011.
- Average order value was $50, compared with $49.
- The number of customers increased 9.1% to 1.2 million from 1.1 million.
- The number of orders increased 14.3% to 1.6 million from 1.4 million.
For 2013, CafePress forecasts revenue will range from $246 million to $259 million. First quarter revenue is projected to be between $44 million and $48 million, the company says.