Yoox boosts sales 29% in 2012

The high-end apparel retailer says about 25% of holiday traffic came from mobile devices.

Stefany Zaroban

It was a strong year for web-only fashion retailer Yoox Group in 2012, as the Italy-based merchant reported double-digit growth in nearly all key regions, and especially strong growth in the U.S., its No. 1 market.

For the year ended Dec. 31, Yoox, No. 62 in the Internet Retailer Top 500 Guide, reported:

“The U.S. was once again the group’s no. 1 market, and we were also very pleased with Italy’s performance. Specifically, in the fourth quarter, our country grew by 12% thanks to a highly successful Christmas campaign and the decision of an increasing number of customers to shop with us,” says founder and CEO Federico Marchetti. “The mobile channels, in which Yoox has invested right from the start, are becoming increasingly important for the group. In the Christmas month alone, visits from these channels accounted for around 25% of total traffic.”

Yoox did not break out fourth quarter numbers or any data on annual net income in its preliminary results for 2012. The merchant will release full year-end numbers on March 5.


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