Shutterfly’s 2012 online sales flash ahead by 35%

The number of orders climb by 28%.

Kevin Woodward

Double-digit growth in sales and order volume made 2012 a banner year for Shutterfly Inc., an online snapshot processor and photo album retailer.

For the year ended Dec. 31, Shutterfly, No. 53 in the 2012 Internet Retailer Top 500, reported:

Shutterfly attributes revenue growth to several strategic moves in 2012. In September, it bought mobile app developer Penguin Digital Inc. Shutterfly inked a deal in June with Hallmark Cards Inc., No. 181, that enables Shutterfly customers to create customized Hallmark greeting cards. And in March it bid $23.8 million for Eastman Kodak Co.’s Kodak Gallery service, winning the bid in April.

For the fourth quarter:

For the first quarter and full year of 2013 Shutterfly expects sales to range from $107.2 million to $110.0 million and $739.7 million to $746.0 million, respectively.


e-commerce, earnings, financials, full year results, Internet Retailer, Kodak Gallery, online photos, Penguin digital, photo albums, photo processing, pictures, Shutterfly, snapshots, Top 500