Shutterfly launches an app for photo-happy iPhone owners

App users can back up photos, order prints and create personalized gifts.

Bill Siwicki

Nearly half of all images taken by U.S. consumers in 2013 will be captured on a mobile phone, according to the InfoTrends U.S. Personal Photo Activity Forecast. Shutterfly Inc., an online retailer of personalized photo products and services, is seeking to capitalize on this shift in photography with a new mobile commerce app for iPhones. The free app combines photo storage, viewing and photo gift creation in one place.

A Shutterfly app user can create a personalized gift in minutes. The app asks permission to link to the user’s Photos section of her iPhone. She then chooses a photo and can see an instant preview of the photo on any of the Shutterfly app’s 30 gifts such as smartphone cases and wall art.

“At Shutterfly, we understand the importance of celebrating life’s everyday moments, and we know mobile photography continues to be on the rise,” says Heather Maddan, Shutterfly’s “chief storyteller.” “Shutterfly’s new iPhone app will allow customers to take photos from their iPhones and easily share them with loved ones and create prints, photo gifts and lasting memories.”

With the new app, Shutterfly customers with iPhones can:

The Shutterfly iPhone Photo App is available for free in Apple Inc.’s App Store. Shutterfly is No. 53 in the Internet Retailer Top 500 Guide.


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