Webcollage syndicated content features interactive tours, videos and detailed descriptions of products, and have resulted in retailers in the USA and Europe seeing up to a 36% increase in sales.
NEW YORK (December 12, 2012) Asda Stores Ltd., the British subsidiary of Walmart, the world’s largest retailer, has entered into an agreement with New York-based Webcollage to provide the tools to build and syndicate rich content for thousands of products accessed through all of Asda's web and mobile properties in the United Kingdom. Webcollage syndicated content features interactive tours, videos and detailed descriptions of products, and have resulted in retailers in the USA and Europe seeing up to a 36% increase in sales.
Webcollage has a similar arrangement with Walmart in the US with rich product content live on 36,014 product pages on its site. That content was accessed by customers 107 million times in 2011.
Asda is the United Kingdom's second largest chain by market share retailing food, clothing, general merchandise, toys and financial services from some of the largest hypermarkets in the UK. It also has a mobile telephone network.
"Delivering the lowest prices and the highest level of service to our customers is our number one priority. This includes making sure they have as much information as necessary to make informed purchases either online or in our stores," says Frazer Locke, Trading Director at Asda Direct.
“Webcollage can help us to provide our customers with top notch content for a wide range of products ranged on Asda Direct, including images and videos to make shopping even easier and more appealing.”
Asda will have access to Webcollage's hosted "Content Publisher" platform which will enable individual manufactures to provide Asda websites with comprehensive rich media product information. The platform provides a variety of templates to help manufacturers upload rich media content quickly and efficiently. Moreover, manufacturers can rapidly update new product information and pricing and Webcollage will assure it appears simultaneously on all relevant websites.
"We are gratified that Walmart has seen such value in what we do at Webcollage, that they have encouraged Asda to use our platform to drive sales through rich media product information," says Scott Mathews, the CEO of Webcollage. "Webcollage invests heavily in research and development to consistently develop new features and toolsets, and has been very successful in using technology to allow manufacturers unprecedented access to communicate to shoppers through retail online and mobile product pages."
Webcollage has been used by more than 3,000 ecommerce sites worldwide including Walmart, Best Buy, Sears, Staples, Amazon, Office Max, Costco and Target in the USA, and Dixons, Marks & Spencers, Tesco, Argos and now, ASDA in Europe. Recent research shows manufacturers often get a 6 to 18 percent lift in sales from Webcollage-provided Mini-Sites and a 12 to 36 percent increase from the use of Webcollage Power Pages.
Webcollage’s manufacturing customers who use this content marketing channel include, among many others, the world’s largest software company (Microsoft), the world’s largest pharmaceutical company (Pfizer), the world’s largest computing company (HP), the world’s largest consumer packaged goods company (Procter & Gamble), the world’s largest electronics company (Samsung), the world’s largest cosmetics company (L’Oreal) and the world’s largest networking company (Cisco).
Webcollage (www.webcollage.com), based in Manhattan, is the world's leading provider of rich product information to retailer web sites (and their mobile visitors). By perfecting a new form of channel-marketing, Webcollage helps manufacturers instantly publish content that increases sales, reduces return rates and improve conversions by up to 36%. Webcollage, used by over 1,000 manufacturers, provides tools to upload and update rich product content including video in real-time. Founded in 2000, Webcollage, a privately-held company headquartered in New York, is backed by investments from Sierra Ventures, Greylock Partners, Cedar Fund, Gilde IT Fund, and GSI Commerce.