The mobile loyalty program connects location to CRM systems.
SAN JOSE, Calif.--Joingo, pioneers in consumer facing mobile loyalty engagement, today announced the availability of an innovation in Location Based marketing. Joingo enabled properties are now able to define geographic regions on a map view of the US, their city, their property, even their on-property venues, and deliver marketing messages and offers automatically as their customers enter and exit those regions.
This new capability works in conjunction with the Joingo personalization system that is connected to the property’s CRM and customer intelligence systems. The result is the ability to deliver marketing messages and offers to an individual customer with the right incentive at exactly the right time and place to entice them to change course with an additional visit or purchase.
“Relevance is the key to reaching a consumer with direct marketing,” said Joingo’s VP of Sales & Marketing, Brenda Boudreaux. “Imagine the impact of sending a welcome message to your patrons when they are detected arriving at the airport, a special offer as they approach venues within your property such as the pool or a restaurant, then another as they leave the premises to entice them to return.”
“This capability allows Operators to maximize their ROI by automatically sending personalized offers to a better defined audience. The process to set up these automated pushes is simple, and because no ongoing activity is required, there is no additional workload – the marketing organization can set it and forget it,” Boudreaux added. “It’s a win-win, as both our customers and their patrons benefit from this exciting new feature.”
Joingo is a mobile and social technology company based in San Jose, CA with offices in Nevada. Joingo’s Mobile Loyalty System integrates as the central hub connecting CRM systems with robust mobile marketing application services, extending the customer brand and leveraging it into increased revenue. For more information about Joingo visitwww.joingo.com, on facebook.com/joingomobile, or follow us on twitter @joingo_com.
Evelyn Nelson, Marketing Coordinator