But year-to-date e-commerce revenue is essentially flat.
Mark Brohan , Research Director
This year remains a tough one financially for ValueVision Inc., operator of ShopNBC.com. But the TV and Internet retailer did show an improvement in the recently ended third quarter, including online.
For the quarter ended Oct. 27, ValueVision and ShopNBC, No. 91 in the 2012 Internet Retailer Top 500, reported:
“Ongoing initiatives to improve customer service and engagement yielded positive results in the third quarter, including improved call center efficiency and lower transaction costs,” says CEO Keith Stewart.
For the first nine months:
“The company strategically shifted airtime from jewelry and watches to invest in our home and consumer electronics, and beauty, health and fitness categories in Q3,” Stewart says. “This airtime shift helped diversify our product mix and reduce our average selling price, contributing to improved new and active customer counts in the quarter.”