The TV retailer unleashes HTML5 for an app-like m-commerce site.
M-commerce sites typically take a back seat to mobile apps, which are more powerful and rich because they reside on a smartphone and can access all of the device’s functionality. But ShopNBC didn’t want to settle for less with its m-commerce site, so it unleashed HTML5, an advanced web programming language that enables programmers to access smartphone functionality. “HTML5 enabled us to create an app-like mobile web site, providing our customers with features such as tap-to-zoom and swipe-to-scroll,” says Tom Kraus, vice president of content and commerce. “HTML5 also is providing quicker response times in both our apps and mobile site, which enables ShopNBC to have a seamless experience between apps and the mobile web, as well as across devices and mobile operating systems.”
Purchase the 2013 Hot 100 Issue of Internet Retailer.
View the entire 2013 Hot 100 List.