Direct Tech Signs New Customer Legendary Whitetails

The move will allow Legendary Whitetails to gain control of their inventory planning and institute best practices in order to support additional growth.


Omaha, Neb. – November 19, 2012 – Legendary Whitetails, a fast-growing direct retailer of casual apparel, accessories and gifts for deer hunters, has elected to implement Direct Tech's industry-leading AllChannel™Suite of inventory planning software.  The move will allow Legendary Whitetails to gain control of their inventory planning and institute best practices in order to support additional growth.

The company's catalog has served as its primary sales channel since its inception in 1999; however the complexities associated with growing sales, an expanding product line and increasing ecommerce marketing prompted Legendary Whitetails to invest in improvements in their merchandise and inventory planning functions.

As a result, the company has opted to install Direct Tech's Forecast*21 and Merchandise Assortment Planning System (MAPS) modules in order to provide more complete and accurate profit and inventory planning with increased staff efficiencies.  The powerful software combination will facilitate seamless multichannel demand planning, resulting in greater forecast accuracy, better overall quality of inventory and more bottom-line profits.

"The pace of our revenue growth, product expansion and ecommerce marketing initiatives have created a merchandising challenge that only an industry leading solution could answer," said Greg Huffman, Legendary Whitetails President.  "The Direct Tech software and best practices knowledge we gain from their consultants will give our merchandising and inventory team the very best tools and advice available to manage the increasing demands on our business."

"We’re excited to welcome Legendary Whitetails into the Direct Tech user community," said Craig Harding, Direct Tech President.  "With these advanced forecasting and assortment planning tools in place, the company can embrace rapid growth yet still maintain its high level of customer satisfaction.  Legendary Whitetails' participation underscores the fact that investment in the AllChannel Suite is a smart move for direct retailers seeking to expand through new products and new channels."

About Legendary Whitetails Legendary Whitetails has is roots in deer hunter Larry Huffman's lifelong passion for whitetails.  In the 1990's his world-class collection of trophy mounts became a popular feature at outdoor shows around the country.  His first catalog, a trifold brochure, reflected demand for souvenirs and branded merchandise while exhibiting.  With that 1999 release, the Legendary Whitetails brand was born.  The catalog channel is now the focal point for the family-owned business based in Slinger, WI.  The company also maintains a thriving ecommerce website.  Its product lines include casual apparel, gifts and specialized gear for deer hunters.  For more information, please see www.deergear.com.

About Direct Tech, Inc. Direct Tech helps multichannel merchants drive profitability, increase demand, and optimize inventory investment by providing best-in-class applications and services. The industry leader, with the most installations and comprehensive solutions, Direct Tech seamlessly integrates merchandise analysis, assortment planning, product forecasting, inventory management and purchasing. For two decades, Direct Tech has enabled some of the nation’s leading brands to grow their business.


Direct Tech, Legendary Whitetails