Web sales account for 74% of Q3 growth at Williams-Sonoma

Online sales increased 16.7%, while total sales grew 8.9%.

Kevin Woodward

Online sales were a highlight of third quarter financial results for housewares and home furnishings retailer Williams-Sonoma Inc. In fact, the web accounted for 73.6% of the retailer’s revenue growth in the quarter.

For the third quarter ended Oct. 28, Williams-Sonoma, No. 24 in the Internet Retailer Top 500 Guide, reported:

Online sales accounted for 41.9% of total sales compared with 39.1% in the third quarter of 2011.

“During the third quarter we delivered stronger-than-expected revenues, operating margin and diluted earnings per share,” says Laura Alber, president and CEO. “Importantly, we drove these results while simultaneously investing in our strategic growth initiatives.”

Williams-Sonoma recently launched MarkandGraham.com, a new e-commerce site featuring personalized gifts and accessories. Williams-Sonoma also adopted a new targeted marketing model that incorporates the behavior of individual consumers and not just segments of them.

For the first nine months of 2012, Williams-Sonoma reported:

Online sales accounted for 40.9% of total sales compared with 40.6% in the first three quarters of 2011.


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