Five tips to improve paid search over the holidays

American Frame reveals how it tweaked its search ads for better performance.

Katie Evans

With the holiday season fast approaching, retailers likely don’t have time to revamp their sites’ designs or restructure their entire holiday e-mail campaign strategies. But they can still tweak their paid search ad copy.

Laura Jajko, vice president of marketing and sales for online frame retailer American Frame Corp., shared five of her company’s findings after testing the structure, design and copy of her paid search ads in a webinar with search engine marketing firm NetElixir Inc., which provides search engine marketing services to the retailer.

Below are American Frame’s paid search (excluding mobile) test findings and tips:

NetElixir CEO Udayan Bose also unveiled his company’s holiday paid search predictions (not including mobile) for 2012, based on data from retailer clients.

NetElixir predicts that from Thanksgiving to Christmas this year compared to last:


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