E-commerce grows 45% in Q2 for Magazine Luiza

Web sales for the Brazilian electronics chain also increased 44% in the first six months.

Mark Brohan

It was a good second quarter and first half of the year online for Magazine Luiza SA, one of Brazil’s biggest multichannel retailers of consumer electronics.

For the second quarter, Magazine Luiza, No. 5 in the 2012 Internet Retailer Top 300 Latin America, reported:

E-commerce accounted for 12.6% of total sales compared with 10.7% in the second quarter of 2011. The retailer did not publish the quarter end-date in its second quarter earnings release.

“The Internet segment maintains its strong growth pace, increasing its product mix and site content,” the retailer says.

 For the first two quarters Magazine Luiza reported:

E-commerce accounted for 14.3% of total sales during the first half of 2012 compared with 12.4% in the first two quarters of 2011.

Headquartered in Sao Paulo, Magazine Luiza was founded in 1957 and operates 734 stores and nine distribution centers in Brazil.


e-commerce, Magazine Luiza, Q2, Top 300 Latin America, total sales, web sales