An IRCE speaker will talk about how to redesign an m-commerce site.
Kevin Woodward , Senior Editor
An m-commerce site that is slow to load can dissuade consumers from purchasing, resulting in a lost sale. But at the Internet Retailer Conference & Exhibition 2012, Andrew Brown, CEO of Toolfetch.com, will discuss simple steps retailers can take to ensure that m-commerce sites perform at high levels.
Brown will share his experience developing a mobile site for optimal performance during a session entitled “Time for a mobile redesign” from 9 a.m. to 10:30 a.m. June 8. Toolfetch.com sells tools and is No. 393 in the Internet Retailer Top 500 Guide and No. 215 in the Mobile Commerce Top 300.
“Performance is extremely important as it could make or break your mobile campaign,” Brown says.
Brown wants attendees to leave the session with a better understanding of how important site performance is to mobile commerce. “I will take the audience through Toolfetch’s ups and downs with our mobile commerce site and discuss how we improved our overall design and performance,” Brown says. Toolfetch revamped its m-commerce site last year.
Brown also will discuss why m-commerce site optimization is sometimes dependent on the type of smartphone a consumer uses and why a wireless carrier’s network speed is important.
Internet Retailer’s editors asked Brown to speak because of experience overseeing the performance of Toolfetch's m-commerce site, which consistently ranks high in Internet Retailer’s Keynote Mobile Commerce Performance Index.