Online Cycling Retailer Wiggle Gears Up for Growth

RedPrairie Corporation, a global supply chain and retail technology provider, has been selected by Wiggle to provide a warehouse management Ssolution to support its rapid growth.


STOKENCHURCH, UK – RedPrairie Corporation, a global supply chain and retail technology provider, has been selected by Wiggle, the UK’s leading online cycle shop to provide a Warehouse Management Solution (WMS) to support its rapid growth.

As one of the top five online sports sites, Wiggle required a flexible and scalable solution to support its expanding business, which has grown by over 50-percent in the last three years. This expansion has led to the company doubling its warehousing capacity, enabling it to stock in excess of 250,000 products. The RedPrairie WMS solution will ensure Wiggle can effectively manage continued growth within its logistics operation and support its aim to deliver even higher levels of customer service.

Wiggle’s international success continues to develop, whereby, it now delivers to over 90 countries, and its online store receives more than a million visits per week. In addition to its English site, Wiggle has local language sites for France, Spain, Germany, Netherlands, Russia, China and Japan, and more planned for the future.

Aidan Fitzpatrick, IT Director at Wiggle, said: “To achieve Wiggle’s strategic goal of sustainable expansion, we needed a robust solution that provided the right level of IT capability and long-term flexibility. After an extensive review of several vendor solutions, we selected RedPrairie WMS.”

Nicholas Pink, Operations Director at Wiggle, added: “With an aggressive plan to achieve our international strategy, we required a highly scalable system. RedPrairie’s WMS has proven capabilities in a high-volume environment, and will enable us to better manage our growth, while increasing productivity, accuracy and customer satisfaction.”

Martin Hiscox, Managing Director and President International, RedPrairie, commented: “Wiggle is a perfect example of an online retailer that recognises the needs of customers, and has expanded rapidly by offering real value. To ensure customers continue to receive a high quality service, the company required a robust platform that can manage its business growth going forward, which is exactly what RedPrairie WMS will deliver.”

About Wiggle

Wiggle started in 1920 as 'Butlers Cycles', a small independent bike shop in Portsmouth, United Kingdom. After successfully selling bike parts online, Wiggle.co.uk was officially launched in 1999. The company has grown to an £100m turnover business and is headed by Chief Executive and cycling enthusiast Humphrey Cobbold. Wiggle also sells a comprehensive range of running, swimming and triathlon gear. Following the recent acquisition by European private equity firm Bridgepoint, and under the continued Chairmanship of former Asda CEO Andy Bond, Wiggle is poised to realise its international strategy and growth aspirations.

About RedPrairie

For more than 35 years, RedPrairie’s best-of-breed supply chain, workforce and all-channel retail solutions have put commerce in motion for the world’s leading companies. Installed in over 60,000 customer sites across more than 50 countries, RedPrairie solutions adapt to help ensure visibility and collaboration between manufacturers, distributors, retailers and consumers. RedPrairie is prepared to meet its customers’ current and future demands with multiple delivery options, flexible architecture, and 24/7 technical and customer support. For a world in motion, RedPrairie is commerce in motion.


RedPrairie, Wiggle