Compass Labs sells social advertising technology.
SAN JOSE—November 8, 2011—Compass Labs, the creator of social advertising technology that extracts insights and value from social content, announced two key new hires today to help support its growing capabilities. Capitalizing on the availability of the Compass Labs IQ platform (CLIQ) and the continued advertising sales growth trajectory of the company, Molly Glover Gallatin and Ananth Nagarajan joined the company as vice president, marketing and vice president, engineering, respectively. Compass Labs’ Kevin Weafer was also promoted to vice president, sales.
Ananth Nagarajan comes to Compass Labs with a wealth of experience in software engineering, specifically in the areas of online advertising systems and sciences. He will be responsible for leading the company's engineering efforts and scaling technology development. Nagarajan was most recently with Yahoo, where, as the director of next-gen display ad systems, he led the engineering teams responsible for the design, development and roll-out of the Guaranteed Display Ad Systems. He received Yahoo!’s MVP award for his leadership. He has a B Tech from Indian Institute of Technology and PhD in engineering from Cornell University, where his dissertation won Small Business Innovation Research awards.
Molly Glover Gallatin joins Compass Labs from video ad technology company YuMe and has a long history of developing and directing successful marketing strategies. Glover Gallatin gained her experience from several media companies including Knight Ridder Digital and Granite Broadcasting and began her career in advertising, working for D’Arcy Masius Benton & Bowles and BBDO. Glover Gallatin has an MBA from Columbia University and a BS from the University of Colorado. As the vice president of marketing for Compass Labs, Glover Gallatin will focus on expanding marketing efforts and contributing to the company’s continued growth.
Kevin Weafer was promoted to vice president of sales, a new position for the company. In his role, Weafer is charged with managing Compass Labs’ sales efforts across the United States, including growing overall revenue, managing the U.S. sales team and fostering the advancement of all premium partnerships from coast to coast. Weafer has been in the digital space for over 20 years and prior to joining Compass Labs he was vice president of business development at BzzAgent, Inc. and for Texterity, Inc., as well as SVP sales & marketing for Access Media and president of Student.com.
"We are excited to have Ananth, Molly and Kevin join our leadership team," said Dilip Venkatachari, CEO of Compass Labs. “The combination of their vast experience and thought leadership are critical to Compass Labs as we further our mission to bring real social marketing solutions to our agency and marketer clients. The executive team will continue to strengthen the Compass Labs products and position in the industry with their technical, marketing and sales management talents."
For more information on Compass Labs’ technology and continuing growth, please visit: www.compasslabs.com.
About Compass Labs:
Compass Labs is a pioneer in developing technology to extract insights and value from public social content, with patent-pending artificial intelligence and predictive analytics algorithms and techniques. A dramatic step forward in knowledge-based marketing and advertising, Compass Labs’ IQ platform (CLIQ) enables marketers and advertisers to effectively harness the interactivity and power of social media and better engage, activate and acquire customers on social networks.
Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Triple Point Capital, Jim Clark and others. For more information, please visit www.compasslabs.com, follow @compasslabs on Twitter (www.twitter.com/CompassLabs) or like Compass Labs on Facebook at www.facebook.com/CompassLabs.