Free aisle411 In-Store Navigation and Shopping Platform API and SDK Now Available for Retailers and App Developers

Industry-First Retail Navigation and Social Shopping Platform Provides Free Integration of In-Store Search, Navigation, Digital Advertising and Maps


ST. LOUIS – Oct. 11, 2011 – aisle411, the premier mobile retail navigation service that saves shoppers time and frustration by helping them find what they are looking for inside stores, today announced the availability of a free SDK and API allowing retailers, app developers and other strategic partners to integrate aisle411’s industry-first retail navigation solution into their mobile and web-based apps.

The aisle411 platform draws upon the proven technology built to power the aisle411 App for consumers.  With the app, users can instantly locate products in stores down to the specific section of the aisle, manage shopping lists and share experiences with friends via social media integration. With intuitive voice recognition technology powered by Nuance, aisle411 offers a unique in-store search and comprehensive mobile retail shopping solution.

With access to this first of its kind shopping list execution and retail navigation platform, retailers are able to integrate their stores’ products and maps into the aisle411 App for free, or build their own customized solutions that include aisle411’s retail navigation technology, context aware product recommendation engine and advertising server.  aisle411’s proprietary platform takes in-store inventory data and floor maps, and makes them easily searchable and interactive via a mobile app. The platform scales quickly and adapts easily to retailers’ changing inventories and business requirements.

The aisle411 in-store advertising network allows partners to monetize their digital solutions with a direct response digital solution. The mobile, in-store platform is already in use with leading brands including Coca-Cola and General Mills.

“aisle411 is a proven solution that allows shoppers to save time and money while in stores,” said Nathan Pettyjohn, CEO, aisle411. “By leveraging the aisle411 platform, retailers can increase foot traffic in their stores, ensure customers enjoy their in-store experience, and as certified retailers, secure valuable insights through anonymized business intelligence. We encourage any retailer or developer interested in pursuing a mobile retail solution to consider how this technology can transform their business.”

“Mobile technology can drastically transform the in-store experience for shoppers,” said Geoff Allen, founder and CEO of ZipList, an aisle411 partner. “The aisle411 platform delivers a comprehensive and scalable solution that provides consumers a host of unrivaled features, along with a direct method to monetize the mobile shopping experience.”

The aisle411 App is available for free from the iPhone App Store or from http://itunes.apple.com/us/app/aisle411/id394218369?mt=8 with Android support coming later this year.

To request complimentary access to the API/SDK today, please contact: retailers@aisle411.com

About aisle411

Founded in 2008, aisle411 was first to market with a mobile product search service using retail product location information to help consumers save time and money. aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for an iPhone app, and Android coming later in 2011. With offices in St. Louis, Missouri and Palo Alto, California, this innovative market leader is positioned for rapid growth across retail locations in the U.S. and internationally. aisle411 was recently recognized as the winner of Plug and Play Summer EXPO 2011. Additional information is available at: http://www.aisle411.com/.


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