Terri Rosenstock's primary responsibility is to keep King Arthur Flour in the news through work with traditional media and through events and outreach programs.
August 29, 2011 – Norwich, Vt. – King Arthur Flour has hired Terri Rosenstock, formerly of Alexandria, Minn., as the company’s new Public Relations Coordinator. Rosenstock’s primary responsibility is to keep King Arthur Flour in the news through work with traditional media and through events and outreach programs. At the same time, former Media Relations Manager Allison Furbish has shifted into a new role focusing on web media relations.
“Among all the candidates we considered, the mix of Terri’s personality and her experience in PR – including in the food world – made her the right person to succeed in this role,” says King Arthur Flour Marketing Director Tom Payne. “The addition of Terri to our team allows us to continue our commitment to being an information and education resource for the food editors and writers we’ve worked with for years, while at the same time expanding our reach into the realm of social media.”
Rosenstock began her career working in radio and has spent time in PR and marketing for both for-profit and non-profit organizations, including three years at Tastefully Simple in Alexandria, Minn. Originally from South St. Paul, Minn., Rosenstock graduated from the University of Wisconsin-River Falls with a degree in communications and broadcast journalism.
"As a home baker, I learned that King Arthur Flour has the best baking products and most consistent performing flour. Later I learned about the fantastic baking resources and education-focused mission that make them more than just a baking company,” Rosenstock says. “I moved halfway across the country for the opportunity to share the King Arthur Flour story with consumers nationwide, and I’m glad to be a part of this wonderful employee-owned company.”
Furbish has worked in media relations at King Arthur Flour since 2005. In her web media position, she is focused on growing the company’s social media presence on Facebook, Twitter, with bloggers, and elsewhere; and on creating and maintaining compelling corporate content for the company’s website.
King Arthur Flour is one of America’s best-selling flours, known by avid bakers for its consistent baking performance and lack of chemical additives. A variety of King Arthur’s unbleached flours and additive- and preservative-free baking mixes is sold in supermarkets nationwide. More information and a complete roundup of King Arthur Flour’s baking resources are available at kingarthurflour.com/flours. King Arthur Flour’s mail-order catalogue offers more than 1,000 professional-grade baking tools and ingredients, available online at kingarthurflour.com and at The Baker’s Store in Norwich, Vermont. The oldest flour company in America, King Arthur Flour has been employee-owned since 1996.