Dell is tops in m-commerce site performance, index shows

Walgreens and Lowe’s are hot on its heels.

Bill Siwicki

Computer maker Dell Inc. is speeding mobile shoppers to its m-commerce site. On average, its mobile commerce site home page loaded in 4.55 seconds and did so successfully 99.20% of the time, according to the Keynote Mobile Commerce Performance Index. This earned the retailer, No. 4 in the Internet Retailer Top 500 Guide, an index score of 956 out of 1,000 and the top spot.

Walgreen Co. came in second with a load time of 5.67 seconds and a success rate of 99.42% for a score of 954. Lowe’s Cos. Inc. came in third with a load time of 6.87 seconds and a success rate of 99.54% for a score of 935.

The m-commerce site home page of Your Electronic Warehouse loaded on average in 6.78 seconds and did so successfully 99.30% of the time, earning it a score of 907 and fourth place. And Walmart.com came in fifth with a load time of 4.88 seconds and a success rate of 98.80% for a score of 896.

The average load time on the index, from mobile and web performance management firm Keynote Systems Inc., for the week ending August 28 was 9.08 seconds, the success rate was 98.46%, and the score was 734.

Click here and then click on Keynote Mobile Commerce Performance Index Part 1 and Part 2 to see this week’s complete results for all 30 retailers on the index.

Keynote Systems measures 30 representative m-commerce sites exclusively for Internet Retailer. The sites include merchants in various categories and channels, and of various sizes, ranging from such giants as Amazon.com Inc., Sears Holdings Corp. and 1-800-Flowers.com Inc., to midsized retailers like Sunglass Hut, Toolfetch.com LLC and Your Electronic Warehouse. Keynote tests the sites in the index every hour Monday through Sunday from 8 a.m. through midnight Eastern time, emulating four different smartphones on four different wireless networks: Apple Inc.’s iPhone 4 on AT&T, the HTC Evo on Sprint, the BlackBerry Curve on T-Mobile and the Droid X on Verizon. The HTC Evo and the Droid X run Google Inc.’s Android operating system. It runs the tests in Chicago, Dallas, New York and San Francisco.

Keynote combines a site’s load time and success rate, equally weighted, into a single score. Given both performance and availability are important, the score reflects the overall quality of the home page; a higher score indicates better performance. Scores also reflect how close sites are to each other in overall quality. The index average score is the midpoint among all the sites’ scores.


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