Study Shows that Retail-Integrated E-commerce Generates More Sales

Brands looking to expand distribution should note that 52% of retailers surveyed buy or consider buying brands that send them orders through Shopatron’s retail-integrated system.


San Luis Obispo, CA, August 3, 2011 – Shopatron has completed its 2011 Retailer eCommerce Study and, once again, the results show that retail-integrated eCommerce is boosting sales for both brands and retailers. The survey, answered by almost 1,000 Shopatron retail partners, gives insight into how eCommerce affects a consumer brands’ online and in-store sales. And with over 90% of most brands’ sales happening in retail stores, branded manufacturers considering direct-to-consumer eCommerce should take heed.

The survey results clearly demonstrate that retail-integrated eCommerce impacts how much brands sell online and through their retail partners. 46% of retailers said they buy more from brands that send them orders generated online. And another 36% of retailers confirmed that they sell more of a brand in-store when they bump up stocking to fulfill those online orders.

Additionally, brands looking to expand distribution should note that 52% of retailers surveyed buy or consider buying brands that send them orders through Shopatron’s retail-integrated system. A portion of retailers immediately place an opening order when a brand launches with Shopatron.

62% of those surveyed confirmed that incremental sales from retail-integrated eCommerce have impacted their profit. So it’s no wonder more than half (59%) report that Shopatron is “important” or “very important” to their business.

While the sales numbers speak volumes, other results from the survey demonstrate how  retailers value traditional business partnerships more than ever. In a similar 2009 survey, 51% of participating dealers said they would reduce buying from brands that sell direct to consumers. In 2011, that number jumped 13 points to 64%, with 10% of Shopatron retailers reporting that they simply stop buying from brands that sell direct.

“I started Shopatron with a vision of how to provide a unique solution for branded manufacturers that would allow them to successfully serve their consumers online without disrupting critical distribution relationships,” says Shopatron Founder and CEO, Ed Stevens. “These numbers show that we are accomplishing that goal, and that our clients and partners are seeing the results in their bottom line.”

Shopatron’s patent-pending, retail-integrated eCommerce solution allows brands to sell online and pass those sales directly to their authorized retail partners for fulfillment.

For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

To download the full 2011 Retailer eCommerce Study, go to: ecommerce.shopatron.com/2011study

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company’s sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's eCommerce for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.