Moontoast Joins Demandware LINK to Provide Free, Pre-Built Integration to Retailers

Pre-Built Integration between Moontoast and Demandware E-Commerce Platform Enables Rapid, Low-Cost Implementation of Moontoast's Leading Distributed Social Commerce Technology and Product


Nashville, TN - July 12, 2011 - Moontoast, the leading distributed socialcommerce solution for retailers, musicians and affinity brands, today announced that it has joined Demandware LINK, a best-of-breed technology partner community committed to removing the integration hurdles that retailers face when adopting e-commerce technologies. As a member of Demandware LINK, Moontoast will offer a pre-built and approved integration to the Demandware(r) commerce platform, dramatically simplifying the implementation process for Moontoast's Distributed StoreTM in a Demandware environment.

"We're thrilled to have Moontoast as a member of our LINK community," said Jamus Driscoll, vice president of marketing at Demandware. "With the availability of a pre-built integration to Moontoast's Distributed Store, Demandware clients can now implement a distributed social commerce solution in a fraction of the time and money normally required for such integrations."

"We are very excited to be working with Demandware to bring our Distributed Store as a pre-built and integrated application for Demandware clients," said Blair Heavey, CEO at Moontoast.  "Demandware clients will now be able to extend their reach to engage, acquire and deliver incremental customersand sales via social networks such as Facebook and other distributed affiliate or ad network sites."

About Moontoast

Moontoast is the leading Distributed Social Commerce solution for affinity brand retailers, musicians, athletes, celebrities, & authors.

Moontoast provides the first socially distributable commerce product which helps retailers and brands better engage, convert and deliver incremental revenues and new customers via social media networks such as Facebook and Twitter, affiliate sites and ad networks.  Through the Moontoast Distributed StoreTM retailers can extend their cart and transact with consumers right at the point of impression - wherever they might be online.  For more information about Moontoast, visit www.moontoast.com, call 888-223-7724 or email info@moontoast.com.

About Demandware, Inc.

A trusted, global leader in on-demand e-commerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Demandware combines the on-demand e-commerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth.

Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Brooks Sports, Columbia Sportswear, Crocs, Hanover Direct, Jones Apparel Group, Lifetime Brands, Jewelry Television, Neckermann, Panasonic, Reitmans and Theory. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.