Urban Outfitters reports solid direct sales in Q1

Web-dominated direct sales increased by 18.5%.

Bill Briggs

Apparel, accessories and home décor retailer Urban Outfitters Inc. reported strong direct sales in the first quarter of 2011, but comparable-store sales lagged.

For the quarter ended April 30, Urban Outfitters reported:

Internet Retailer calculates the web accounted for 19.5% of total sales for the quarter, compared with 18.0% in the same quarter last year.

Earlier this month the company broke ground on a 462,000-square-foot distribution center in Reno, NV, to serve as a Western hub for its e-commerce business.

Urban Outfitters, No. 48 in the Internet Retailer Top 500 Guide, operates Anthropologie, Free People, BHLDN, Terrain and Urban Outfitters brands and sells online at UrbanOutfitters.com, Anthropologie.com, FreePeople.com, TerrainAtHome.com, Leifsdottir.com and BHLDN.com.


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