Abe’s of Maine Lifts Conversion by 9.3% with buySAFE

Abe’s of Maine had approximately 1.3 additional sales for every thousand site visitors.


Arlington, VA and Edison, NJ (May 24, 2011) – buySAFE, Inc., a leading provider of comprehensive consumer confidence programs for internet retailers, and Abe’s of Maine, the most competent, helpful, honest and reliable photo and electronic retailer online, determined during a recent A/B test that buySAFE materially increased their website conversion rates and sales while also enhancing the overall customer purchase experience.

Abe’s of Maine utilized an A/B split testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. Abe’s of Maine was able to increase its website conversion rate by 9.3% by utilizing buySAFE. The test was conducted over a multi-week period in March, 2011. The results were highly statistically significant with hundreds of thousands of visitors and close to 5,000 orders included in the test.  With buySAFE present, Abe’s of Maine saw approximately 1.3 additional sales for every thousand website visitors, resulting in significant increases in sales and profits from using the buySAFE solution.

“We make a promise to each of our customers to offer the lowest prices, have knowledgeable and trained staff and some of the fastest shipping in the electronics industry,” said Avi Blumenstein, Online Marketing Manager for Abe’s of Maine. “Our use of the buySAFE program reinforces our Promise to our Customers. The A/B testing also proved that, without a doubt, our customers value the buySAFE 3-in-1 Guarantee and the confident and safe online shopping experience it ensures.”

“The test results and the customer feedback speak for themselves. They clearly showed that established retail brands like Abe’s of Maine can leverage the buySAFE program to reinforce their commitment to their customers and provide added value, both of which increase customer satisfaction and build long term competitive advantage” said Jeff Grass, CEO of buySAFE, Inc." We are truly proud to have Abe’s of Maine as a buySAFE Merchant Partner.”

About buySAFE

buySAFE, Inc. provides comprehensive consumer confidence programs for online retailers to increase customer satisfaction, brand loyalty and profitability.  buySAFE is partnered with Liberty Mutual, Travelers, ACE USA and Assurant Specialty Property. With over 3 billion online impressions of buySAFE each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About Abe’s of Maine

Abe's of Maine has been a family owned and operated business since their inception in 1979. Originating as a Mom and Pop electronics retailer in Old Orchard Beach, Maine, they began to cultivate the outstanding customer service they are proud to provide their customers today. In September of 1986, they moved to Coney Island Avenue in Brooklyn, NY. There they quickly became a mainstay in the community and furthered their national reach by offering a catalog mail-order service. In 2006, they moved to 5 Fernwood Ave. in Edison, NJ, where they currently operate their state-of-the-art showroom and warehouse.  For more information, visit http://www.abesofmaine.com



Abe’s of Maine, buySafe