Build-A-Bear sales hibernate in Q1

E-commerce sales grow about 1.8% in the first quarter of 2011.

Nesli Karakus

Build-A-Bear Workshop Inc., a retailer of customizable stuffed animals, reported weak sales in Q1 2011.

For the quarter ended April 2, Build-A-Bear, No. 494 in the Internet Retailer Top 500 Guide , reported:

Internet Retailer calculates the web accounted for 3% of total sales compared with 2.8% in the first quarter of 2010.

“The decline in our comparable-stores sales and net loss in the first quarter reflects seasonal impacts,” says chairman and chief executive Maxine Clark.

On a brighter note, Build-A-Bear is gaining followers on Facebook. Among retailers with more than 100,000 Likes, Build-A-Bear Workshop in March had the largest percentage increase as its number of followers grew 146.2% to 840,931 from 341,536, according to the ChannelAdvisor Facebook Commerce Index. That growth was spurred by the retailer offering special products to Facebook fans, heavily promoting the page on its e-commerce site and e-mails, and giving away $100 gift cards to select followers, the company says.



Build-A-Bear Workshop Inc., Facebook, Facebook Like button, Facebook Likes, Maxine Clark, Top 500